Using Video Bloopers to Boost Engagement

[snakeair]

The people who create video's for marketing and selling purpose's, have you ever kept some of the bloopers public to show? You might do this after you check out this blog post.

I love watching blooper reels at the end of movies. Sometimes they’re my favorite part of the whole experience. It’s nice to see that the multi-million dollar, polished product you just sat and watched was the product of lots of trial and error. It reminds you that actors are just people too, and yes, they sometimes get it totally wrong too! Let me share this series of my favorite bloopers from the show Friends to loosen you up and get those face muscles working.

Just like the movies, great online videos don’t just happen. I can’t count the number of times I have to remake even the most mundane of videos, usually because I stumble over the script, or the dog barks, or for some equally unentertaining reason.

Sometimes though, the mistakes can be better than the finished product.

People don´t spend their time watching boring monotone videos—they want something interesting. We love to connect with people online, and we want our audiences to feel something towards us. Whether they love us, respect us, or think we’re pee-your-pants funny, it’s all about making that connection. What makes you more real than the mistakes you make?

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Continued at: http://www.problogger.net/archives/2...st-engagement/

Your thoughts on this?

FYI, if you make bloopers on purpose then it would not work out well for you. Once and awhile keep a blooper in there to let people know that you are human and have a sense of humor.

[PVD]

Bloopers are a good thing of getting thousands of views but when it comes to PR I don't want it representing my projects.

[ChrisTrack]

This is great, I agree that bloopers can be SOMETIMES my most favorite things to watch at the end of the movie because it does add that personable touch to it.

Another related point I'd like to bring up is that this related to something that beens called "bum video marketing" it somewhat achieves the same effect of bloopers in making a video more personable. The video is made to look low quality and as if it were recorded with a regular home video camera instead of in a professional studio.

[snakeair]

Originally Posted by ChrisTrack

This is great, I agree that bloopers can be SOMETIMES my most favorite things to watch at the end of the movie because it does add that personable touch to it.

Another related point I'd like to bring up is that this related to something that beens called "bum video marketing" it somewhat achieves the same effect of bloopers in making a video more personable. The video is made to look low quality and as if it were recorded with a regular home video camera instead of in a professional studio.

I'm going to go a little off topic but I remember when the sitcom show "Fresh Prince of Bel Air" was on t.v. and at the end, they showed a few bloopers. Myself, I like how we get to see the person on t.v. or in a video have a sense of humor or actually not be mr. perfect all the time.

Makes me want to watch another show or another video.

On the other hand, if someone makes bloopers on purpase it can tend to send the wrong message and the video won't be that effective in what it's about.