This was a good read.
Let’s face it. When it comes to PPC ad testing, only a few of us are actually testing as often as we should be.
One of the main “excuses” advertisers give is that they don’t gain enough lift from testing to justify the resources that went into running the experiments.
It's time to lift your testing spirits and restore your faith by sharing some PPC ad copy experiments that yielded great results for their advertisers. Not only will you feel good about testing after seeing them, but you’ll also walk away with some best practices you can apply to your own ads.
Ready to feel good? Here we go.
Continued at: http://searchenginewatch.com/article...PPC-Ad-Testing
Any feedback on the blog post?