Good post by Lee Odden.
A lot of agency blogs don’t talk about the diversity of client experience because they think it may reflect poorly, but it’s simply a reality of varying personalities, a dynamic market and changing organizations. Clearly the goal is retention and our online marketing agency has had clients for over 10 years!
When agencies don’t over-promise and under-deliver, manage expectations properly and actually get great results, you’d think the company and agency relationship would be unstoppable.
With the dynamic nature of digital and online marketing as well as the normal changes in business from new and discontinued products to staff changes to mergers and acquisitions, the assumed success formula for...
Continued at: http://www.toprankblog.com/2012/07/p...ting-agencies/
Any feedback on the 10 tips mentioned?