Check out the info about this study before you post a response.
A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords.
More specifically, the study found that the YP cost-per-call “ranged from $8 − $162, compared to a much wider range of $17 − $257 for AdWords.” The study was...
Continued at: http://searchengineland.com/study-yp...adwords-129210
Has anyone used both and can be able to make there own comparison?