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Shameless self promotion at every oportunity and through every outlet. It doesn't matter what you are doing or what you are selling. You must in some way shape or form put your name somewhere in the face/mind of every single person on the planet. O.K. that is a little extreme but you get my point. There is NO wasted promotion! Word of mouth, business cards, SEO ranking, signature links, etc, everything counts.
I've heard too many people say "well I was doing this, but it wasn't generating enough sales so I don't advertise that way anymore".....MISTAKE!!!! If you pass out 1000 business cards and it generates even 1 client the campaign was a success!
How can that be, the BC's cost more than I made on the job they generated? Simple. Every person tells ten. Take good care of that customer and he tells 10 by word of mouth. Those 10 now have the confidence in you that comes with WOM.
Promote, promote, promote!
I personally hate her, but I saw an nice indepth interview a few years ago on Madonna. She became the "Pop Icon" that she is by shameless self promotion at every opportunity.
If you want success, you have to work hard at it and get your name everywhere by any means possible!
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