The Illusion of (Free) On The Internet
Just like the real world, the Internet has its ups and its downs, its good and its bad. Just like the real world, the Internet is made of decent folks and crude folks, respectable Website and sleazy Websites, truths and lies.
And just like the real world, the Internet has a rule that has invariably proved itself correct ...
Nothing Comes For Free!
But if that’s true, then how come we seem to see this word,
FREE, everywhere we look? Free membership, free subscription, free graphics, free software, free hosting, free offer, etc.
To answer that question, we have to understand what
free means ...
Of course, like any other word, it has many meanings. But the one definition that concerns us here is:
Quote:
|
Originally Posted by Merriam-Webster Dictionary Online
not costing or charging anything
|
So, according to that definition, whenever you see a Website presenting something
free, it implies that you don’t have to pay anything for it. The emphasis here is on the word
anything.
So let’s take a look, with this definition in mind, at some of the
allegedly free offers we find online ...
Step #1: FREE Doesn’t Exist
Take a look at
www.dot.tk. This is a service which promotes itself as a
”Free Domain Name Registrar.” But when you get right down to it, the only
free thing about it is the name. Now consider what you have to put up with ...
- The Non-standard look of the domain name.
- The lack of name-server configurability.
- The risk of the registrar going offline and of losing the domain name.
... to name a few.
So how could such a service be
free, according to the definition above? This service is costing you a lot ...
- You lose the confidence and trust of your visitors,
- You get an unprofessional, amateurish stigma,
- And ultimately, you lose the money that you could’ve gained from your visitors had you paid for a known domain name like a .com or a .net.
Step #2: FREE Doesn’t Last
I’m sure you’re used a trial or a shareware version of software before. We all have. For example,
ACDSee has always been one of my favourite pieces of image viewing and manipulation software. It can be downloaded as a 15-days trial version.
But what happens after those 15 days? Well, you have to buy the full version, or the software keeps annoying you with purchase reminders, and eventually stops functioning altogether. And that’s the way it is with all shareware and trial versions of any software out there.
Step #3: FREE Doesn’t Come Cheap
Consider the Linux Operating System. We all know it’s free, right? You don’t have to pay anything for it, right?
Well, I don’t know about that ...
It’s true that you don’t have to spend
money in order to get yourself a Linux distribution, but you
pay in other ways.
You find yourself having to learn the basics of a different operating system. You find yourself dealing with a new paradigm, in terms of infrastructure, code compilation, software compatibility, user-friendliness, availability of quality software, and customer service, or lack thereof.
So indeed you
pay for using a Linux. Perhaps not with cash, but with time, effort, and peace of mind. Linux may be
free, but for most, it certainly isn’t cheap.
Step #4: FREE Doesn’t Suffice
A prime example for this is
PayPal.
At
PayPal is free to join, to send money to another PayPal account, and to receive money from another PayPal account. But with the
free account, there are limitations ...
- There’s a certain limit, above which money can neither be sent to nor received from another PayPal account.
- You can’t use credit cards to increase your funds, nor can you receive money from them.
- You can’t accept donations through your Website.
- You can’t deposit your funds into your bank account.
... and many, many more restrictions.
Yes, PayPal can be free. But does
free suffice? I think not.
Nothing Comes For Free!
And so the rule proves itself again to be perfectly true. The word
free is an illusion. It works only because people believe in it. It’s fueled by
greed and nourished by
ill logic.
No matter what you see, no matter what hype wants you to believe, always remember this ...
That which costs nothing is worth nothing.
Yes, you
can get something without having to pay money for it. But keep in mind, money isn’t the only determining factor. In both real life and the Internet, there are many factors at work.
Most Websites offer their services or products in exchange for something. They might ask for money, an e-zine subscription, a regular presence and helpful posting in forums, viewing advertisement, etc.
Those Websites are the one to take seriously. They’re NOT free, even if they sometimes use that word. They want something in exchange for their services and/or products. They understand the golden rule ...
That which costs nothing is worth nothing.
Finally, I have one last piece of advice for you. If and when you see a Website claiming that you’ll get this or that
absolutely free, RUN ...
run your butt off!
By now, I’m sure you know why, right?
Yup. Because
Nothing Comes For Free!
Regards,
Dr. Tamer Aly