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Offline advertising, and leveraging the community
I'm trying to build the profile of a site I manage, and am wondering about your offline advertising experiences. Most of our promotion comes from the members contributing to the site - about 60 - and we've done pretty well with that, but I want to take it to the next level. From what I hear (and after briefly scanning some of the threads below) it's difficult to get decent returns on paid online advertising, and our main goal isn't revenue anyway, it's traffic.
Does anyone have any suggestions for offline advertising/marketing techniques that have translated into a measurable traffic impact?
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