Low Conversion Rate

tork311 · 07-31-2006, 08:24 AM

This page was done in a hurry and at the time was not a big focus. I do have alot of capacity and the service is high margin. I'm now going back and working on conversions and would like the advise of your collective minds. I think my biggest problem is layout, but I'm not sure what to do with it.
http://www.fastpcnet.net/spam-blocker.html

web10 · 07-31-2006, 11:21 PM

Looks really professional to me! Seriously, the layout is great, i cant see any issues with it.

tork311 · 07-31-2006, 11:24 PM

Thanks, but I'm just not getting too many takers. I've moved the price all over the place and that didn't seem to help.

web10 · 07-31-2006, 11:25 PM

How are you driving traffic and how old is the site?

tork311 · 07-31-2006, 11:37 PM

Almost 2 year, mostly organic results.
Data center colocation $$ keyword
disaster recovery colocation $$ keyword
Houston data center $$
houston colocation $$
columbus ohio colocation$$
hosted spam filter - traffic no conversions
spam filter service - traffic no conversions
No money for the spam filter service - its killing me

stenno · 08-01-2006, 11:28 AM

in firefox your spam blocker advertisement sits in the middle of the page - it needs to site on the hard left - i would try some different stylings on text to catch the eye - you have got to want to make me read your text - a good headline may help as well

Johan007 · 08-02-2006, 02:37 AM

You need to get the points across without all the paragraphs, costs and other waffle. Try and get all your information above the 800x600 fold.

Have no more than one paragraph followed by shorter bullet points (possibly linking to more information).

There is no system requirements listed.

"Request a free trial!" could be much larger graphical button along along side "Buy". The Cost and Buy page could be a separate page so that space is saved.