Information about the effectiveness of tell-a-friend tools

[michele]

This is to share with you the results of a test about the effectiveness of a tell-a-friend button placed on a web site and collect from you information about the results you might have got with similar tools.

The test has been done in two steps using two identical tell-a-friend buttons adding, to the second one, a reward opportunity on it.

With the first step we did place a normal tell-a-friend button without any reference to a reward, then, using an op-in email provider, we did run an email campaign. Result: none of the visitors, obtained via the email campaign, did click on the tell-a-friend button.

With the second step we did introduce a reference to a $500 reward within the tell-a-friend button and run the same email campaign. This time, 4.7% of the visitors did use the tell-a-friend button. After that 28.3% of the people receiving the referral email did visit the web site.

This means a traffic gain of 4.7%*28.3%=1.3% to be compared with 0% of the previous test.

If you have a tell-a-friend button on your web site, could you please share the information about the effectiveness of such tool?

This will help us to make a better competitive analysis.

Thanks a lot,

Michele
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www.123referme.com
Enhanced Tell-a-Friend Service

[compar]

I think the success of "Tell a friend" buttons is largely dependent upon the nature or type of information on the web site. Tell a friend is a personal type of activity. I think that it works better with something of personal interest rather than commercial interest.

For instance we have a casino sportsbook directory or portal. Now the name of this site is Daisy's Directory. It is dedicated to the memory of a Beagle that we owned who died a sudden and premature death. The site includes a small gallery of pictures of her as a puppy and a young adult.

The vast majority of the 'tell a friend' messages from this site are about the dog, not the gambling sites. I believe this is because this is the emotional interest. And it requires some type of emotional interest to motivate someone to tell a friend.