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Old 02-20-2015, 08:13 AM
SmartMoneyFinance SmartMoneyFinance is offline
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Display ads VS Search ads

Which provides a better ROI generally? I have been using mostly just search ppc ads and am just starting to setup some display ads with my banners and creatives. In your experience which of these ppc methods provides a better return on investment?
 
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Old 02-24-2015, 01:25 PM
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worldleads worldleads is offline
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It depends on the niche and the Ad network you would be working with. I would personally go with Display ads because we are focusing more on those right now. It can be a really lucrative business model if you master it.
 
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Old 02-24-2015, 07:54 PM
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Katt Katt is offline
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I tried the display network a while back and was very disappointed. I think you need the right product, and/or a huge budget, and/or lots of time to micro manage display ads if you want to get your money's worth.

If you really want to try it, I strongly suggest you set up a separate campaign, and have conversion tracking set up on both the display and search ads. This will let you compare your return - maybe you will do ok with display, but I didn't.

Also, look into managed placements - this lets you choose which sites your ads can appear on. I didn't understand it very well when I did my test (or maybe they've just improved it since then), but now I see it could have improved my experience.
 
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Old 03-03-2015, 12:39 AM
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samk2824 samk2824 is offline
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Search Ads Get More CTR
 
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Old 03-05-2015, 12:05 AM
dataplugs dataplugs is offline
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i believe search Ads
 
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Old 03-05-2015, 04:09 PM
J. H. Rasmussen J. H. Rasmussen is offline
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Quote:
Originally Posted by dataplugs View Post
i believe search Ads
What do you that opinion on?
 
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