I run a website called unrivalledinfo and I have a Q about email marketing

[unrivalledinfo]

At my website we review different kinds of internet marketing and publish the results (over 90 co's to date), but one thing I would love to know is how to stay out of peoples bulk/trash folder when using opt in mailing lists, I understand its best to get them to agree to recieve mail from my specific email address but how do I get the mail through to make that possible in the first place. (I haven't reviewed companies who sell theses lists yet) This is pretty much one of the only areas I haven't tested yet.
Thanks any one that can help.

[WillB]

If they want to continue receiving your mails, they'll probably whitelist your address so they come through the filters.

The best way to avoid the filters is to cut out words that are likely to activate them.. and I'm sure you know what they are

[unrivalledinfo]

Hi thanks for the reply I'm going to sound really naive now but what words might activate spam filters.

[etech-peter]

A few words in the subject line or the mail which might activate spam filters are

'click here'
'congratulations'
'for only ($)'
'for free'
'great offer'
'guarantee'
'increase sales'
'order now'
'risk free'
'special promotion'
'this is not spam'
'winner'

[unrivalledinfo]

Thanks for that, I also found a spam checker tool at www.ezinecheck.com which is a free resource.