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Old 08-28-2017, 04:29 AM
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bywaterdigital bywaterdigital is offline
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As others have alluded to, I think it very much depends on your marketing goals and what you sell, when you sell it.

If you are selling a cheap impulse-buy sort of gadget and it is nearing Christmas time then display ads are a great way to go.

If you are selling a service which requires the user to do research, budget for and engage you about then display ads are likely to be far less effective.

So if you are a web development agency then display ads will be less successful than if you are a big online retailer of cheap kids toys.
 

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