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  #1  
Old 06-03-2017, 06:36 PM
Bizsort Bizsort is offline
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Question Do you go to Trade shows?

If you go to trade shows, what's your feedback on them?
Did it help your business or not?
thanks
 

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  #2  
Old 06-04-2017, 10:06 PM
vaguar vaguar is offline
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I've helped a few people set up for trade fairs and from my experience, it only helps if your business is B2B. The B2B market is smaller than B2C & your presence helps to create an impactful brand awareness & any sales directly generated from such events offset the cost of setting up. Similar benefits do not accrue to B2C as your brand is exposed to only a small fraction of your overall audience and the average ticket size of a sale is also too small to make a dent in your top or bottom line. Of course, if you're talking of selling an unbranded commodity at a place like a farmer's market then B2C sales are doable as well.
 
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Old 06-05-2017, 02:22 AM
imparas imparas is offline
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Benefits of participating in a tradeshow :-
- You got to showcase your products/services to the mass which could have been out of your reach and out of your network.
- Tradeshows gives you opportunity to meet the people face to face. That is the ultimate stepping stone to any sales process. You don't have to take to appointment. They are coming straight away to your doors.
- Participating at tradeshows and being seen by a lot of people surely increased brand equity in existing customers. Participation at tradeshows is your chance to re-meet the existing customers and pitch new things again.
- Tradeshows is a opportunity where you will find stakeholders you never knew about.
Some body may turn up at your stall and talk about tieup or having them as your agent/dealer/distributor.
- You get to know the consumer buying behaviour at such a gathering. You will get to see how your competitors are able to attract visitors to their stall.
 
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Old 06-05-2017, 05:01 PM
Bizsort Bizsort is offline
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Quote:
Originally Posted by imparas View Post
Benefits of participating in a tradeshow :-
- You got to showcase your products/services to the mass which could have been out of your reach and out of your network.
- Tradeshows gives you opportunity to meet the people face to face. That is the ultimate stepping stone to any sales process. You don't have to take to appointment. They are coming straight away to your doors.
- Participating at tradeshows and being seen by a lot of people surely increased brand equity in existing customers. Participation at tradeshows is your chance to re-meet the existing customers and pitch new things again.
- Tradeshows is a opportunity where you will find stakeholders you never knew about.
Some body may turn up at your stall and talk about tieup or having them as your agent/dealer/distributor.
- You get to know the consumer buying behaviour at such a gathering. You will get to see how your competitors are able to attract visitors to their stall.
These are great points and all positive. How about prices? Trade shows can be pricey, does it make sense for small business?

Quote:
Originally Posted by vaguar View Post
I've helped a few people set up for trade fairs and from my experience, it only helps if your business is B2B. The B2B market is smaller than B2C & your presence helps to create an impactful brand awareness & any sales directly generated from such events offset the cost of setting up. Similar benefits do not accrue to B2C as your brand is exposed to only a small fraction of your overall audience and the average ticket size of a sale is also too small to make a dent in your top or bottom line. Of course, if you're talking of selling an unbranded commodity at a place like a farmer's market then B2C sales are doable as well.
Thank you, very insightful tips
 
  #5  
Old 06-05-2017, 10:21 PM
vaguar vaguar is offline
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What kind of business is yours anyway? Is it B2B or B2C? People here may be able to give more specific suggestions if they have this information.
 
  #6  
Old 06-07-2017, 05:09 PM
Bizsort Bizsort is offline
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Quote:
Originally Posted by vaguar View Post
What kind of business is yours anyway? Is it B2B or B2C? People here may be able to give more specific suggestions if they have this information.
it's B2B, we started with free directory and offering additional services.
 
  #7  
Old 06-12-2017, 05:57 PM
Bizsort Bizsort is offline
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thanks, totally makes sense for your business
 
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Old 06-15-2017, 02:27 PM
jaybryant jaybryant is offline
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Yes preferably so. It allows you to be aware and be face to face , to be close as possible to any big names and who's who of the industry on the trade fair ,whatever kind it is. I really helps in a big way.
 
  #9  
Old 07-01-2017, 05:06 PM
Mike Cartwright Mike Cartwright is offline
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Yes. It is definitely worth the time, effort, and money.

Attending trade shows is not only about getting customers/clients immediately. It is more about meeting people to create a network. I go to trade shows to know the trends (study the market), build relationships (with potential customers and partners), and to market my business.

It should be part of long-term business campaign or strategy.
 
  #10  
Old 07-02-2017, 03:42 PM
Ord Allenbea Ord Allenbea is offline
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I setup/create and run Shows and Events in Las Vegas. Mainly in the ballroom of the Casinos such as Sam's Town, Palace Station, Suncoast and etc.

These shows are for home crafters, vendors, direct sellers, mlmers, local artists and etc. These shows help many of our vendors..

It's all in how you build your display and interact with the crowds..
 
  #11  
Old 07-03-2017, 12:31 PM
FabioCapello FabioCapello is offline
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I did trade shows many years ago and had some success. Advantage is, its a cost effective way to market your brand to a targeted niche. Most importantly, trade shows are a great place to find complementary businesses. These types of businesses are useful even for Seo as you can exchange Urls. Trade shows are definitely worth going to.
 
  #12  
Old 08-19-2017, 01:39 PM
articleblogin articleblogin is offline
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I worked with "TradeIndia" and they regularly participate to "trade fairs" in India and outside India. They also send some of their representatives to grow their business with the help of Trade Fair opportunity. I think, if you own a B2B business, then you have to take part in trade fairs.
 
  #13  
Old 09-05-2017, 09:48 PM
sawneemountain sawneemountain is offline
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I would say that trade shows can help tremendously. When it comes to networking with people in your industry, there isn't many better ways than that.
 
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