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Old 11-16-2006, 11:35 PM
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Marketing tip for a pharmacy website

Any tips here on marketing a pharmacy website. Any good ppc website to use?
 
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Old 11-17-2006, 05:52 AM
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You can try using Google Adwords for PPC. I would think that the online pharmacy business would be hard to get in to. Then again, I've never done it, so I don't really know.
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Old 11-17-2006, 06:19 AM
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Maybe there are any forums about this?
 
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Old 11-17-2006, 06:30 AM
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Google Adwords and Overture!
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Old 11-17-2006, 08:05 AM
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I would imagine any pharmaceutical products aren't allowed in Adwords
 
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Old 11-17-2006, 09:59 AM
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Who said that search for "pharmaceutical" and see how many PPC results you get.
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Old 11-17-2006, 10:40 AM
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I think the only problem you may encounter is that there is a lot of pharmacy affiliated spam out there, so you have to differentiate yourself from those spammers and provide quality!
 
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Old 11-17-2006, 02:02 PM
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well Adwords has nothing to do with quality, good or bad highest payer gets a top listing there.
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Old 11-18-2006, 09:18 PM
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Well, Shahab6 is selling prescription drugs on his website and is frowned upon by many ad programs. Besides the rates for keywords like 'Generic Vi@gra' etc are very high. No point in going for PPC programs. And companies like Pfizer are after all such websites forcing them to close the shop.
 
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Old 11-19-2006, 09:20 AM
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How about setting up an affiliate program? try google for RX Affiliate program. you can also try some minor PPC programs.
 
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Old 11-19-2006, 09:23 AM
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Edit: I'm sorry, double post. bad connection
 
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Old 11-22-2006, 02:26 AM
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Why you don't work with hospitals and medicine factories?
 
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Old 11-22-2006, 06:25 PM
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Originally Posted by googlesuccess View Post
Well, Shahab6 is selling prescription drugs on his website and is frowned upon by many ad programs. Besides the rates for keywords like 'Generic Vi@gra' etc are very high. No point in going for PPC programs. And companies like Pfizer are after all such websites forcing them to close the shop.
Most of the PPC allow them, except google and yahoo. But most of the PPC I have tryed don't convert at all, no idea. Usually 1 out of 20 I get sale. But on these PPC I get 250 visit and no sale.
 
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Old 11-22-2006, 09:31 PM
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Well, instead of going for PPC, I'd suggest using blogs and utilizing the power of social search optimization.

First you need to decide your niche - instead of selling hundreds of different medicines, decide on a select few for which the demand is fairly high but competition not that high. Overture keyword research and search engine results will aid you in arriving at that. Then you write a blog which is informative - make it popular and then try selling your stuff there. Right postings in techorati, digg, reddit, stumbleupon etc can get heavy traffic from day one. And since it is targetted traffic, it converts.
 
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Old 11-22-2006, 09:59 PM
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The best marketing tip is define what you means with "pharmacy".

For genuine pharmacies may have a few ones, but if you mean "******" and such, there is very little to do.
 
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