| Marketing Forum Marketing, branding and advertising discussions. Online and off-line marketing discussions. |
11-17-2006, 12:35 AM
|
#1 (permalink)
|
|
Contributing Member
Join Date: 12-02-05
Posts: 533
Latest Blog: None
|
Marketing tip for a pharmacy website
Any tips here on marketing a pharmacy website. Any good ppc website to use?
|
|
|
11-17-2006, 06:52 AM
|
#2 (permalink)
|
|
Contributing Member
Join Date: 04-05-06
Posts: 533
|
You can try using Google Adwords for PPC. I would think that the online pharmacy business would be hard to get in to. Then again, I've never done it, so I don't really know.
|
|
|
11-17-2006, 07:19 AM
|
#3 (permalink)
|
|
Contributing Member
Join Date: 10-11-06
Posts: 251
Latest Blog: None
|
Maybe there are any forums about this?
|
|
|
11-17-2006, 07:30 AM
|
#4 (permalink)
|
|
Inactive
Join Date: 09-10-06
Location: India
Posts: 2,474
|
Google Adwords and Overture!
|
|
|
11-17-2006, 09:05 AM
|
#5 (permalink)
|
|
v7n Mentor
Join Date: 03-09-06
Location: London UK
Posts: 2,796
|
I would imagine any pharmaceutical products aren't allowed in Adwords
|
|
|
11-17-2006, 10:59 AM
|
#6 (permalink)
|
|
Inactive
Join Date: 09-10-06
Location: India
Posts: 2,474
|
Who said that search for "pharmaceutical" and see how many PPC results you get.
|
|
|
11-17-2006, 11:40 AM
|
#7 (permalink)
|
|
Contributing Member
Join Date: 11-17-06
Posts: 169
|
I think the only problem you may encounter is that there is a lot of pharmacy affiliated spam out there, so you have to differentiate yourself from those spammers and provide quality!
|
|
|
11-17-2006, 03:02 PM
|
#8 (permalink)
|
|
Inactive
Join Date: 09-10-06
Location: India
Posts: 2,474
|
well Adwords has nothing to do with quality, good or bad highest payer gets a top listing there.
|
|
|
11-18-2006, 10:18 PM
|
#9 (permalink)
|
|
Contributing Member
Join Date: 08-03-06
Location: Tokyo, Japan
Posts: 197
|
Well, Shahab6 is selling prescription drugs on his website and is frowned upon by many ad programs. Besides the rates for keywords like 'Generic Vi@gra' etc are very high. No point in going for PPC programs. And companies like Pfizer are after all such websites forcing them to close the shop.
|
|
|
11-19-2006, 10:20 AM
|
#10 (permalink)
|
|
Inactive
Join Date: 04-11-06
Posts: 10
Latest Blog: None
|
How about setting up an affiliate program? try google for RX Affiliate program. you can also try some minor PPC programs.
|
|
|
11-19-2006, 10:23 AM
|
#11 (permalink)
|
|
Inactive
Join Date: 04-11-06
Posts: 10
Latest Blog: None
|
Edit: I'm sorry, double post. bad connection 
|
|
|
11-22-2006, 03:26 AM
|
#12 (permalink)
|
|
Contributing Member
Join Date: 10-12-06
Posts: 255
Latest Blog: None
|
Why you don't work with hospitals and medicine factories?
|
|
|
11-22-2006, 07:25 PM
|
#13 (permalink)
|
|
Contributing Member
Join Date: 12-02-05
Posts: 533
Latest Blog: None
|
Quote:
Originally Posted by googlesuccess
Well, Shahab6 is selling prescription drugs on his website and is frowned upon by many ad programs. Besides the rates for keywords like 'Generic Vi@gra' etc are very high. No point in going for PPC programs. And companies like Pfizer are after all such websites forcing them to close the shop.
|
Most of the PPC allow them, except google and yahoo. But most of the PPC I have tryed don't convert at all, no idea. Usually 1 out of 20 I get sale. But on these PPC I get 250 visit and no sale.
|
|
|
11-22-2006, 10:31 PM
|
#14 (permalink)
|
|
Contributing Member
Join Date: 08-03-06
Location: Tokyo, Japan
Posts: 197
|
Well, instead of going for PPC, I'd suggest using blogs and utilizing the power of social search optimization.
First you need to decide your niche - instead of selling hundreds of different medicines, decide on a select few for which the demand is fairly high but competition not that high. Overture keyword research and search engine results will aid you in arriving at that. Then you write a blog which is informative - make it popular and then try selling your stuff there. Right postings in techorati, digg, reddit, stumbleupon etc can get heavy traffic from day one. And since it is targetted traffic, it converts.
|
|
|
11-22-2006, 10:59 PM
|
#15 (permalink)
|
|
Inactive
Join Date: 11-12-06
Posts: 276
Latest Blog: None
|
The best marketing tip is define what you means with "pharmacy".
For genuine pharmacies may have a few ones, but if you mean "viagra" and such, there is very little to do.
|
|
|
|
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
|
|
|
| Thread Tools |
|
|
| Display Modes |
Linear Mode
|
Posting Rules
|
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
HTML code is Off
|
|
|
All times are GMT -7. The time now is 02:09 AM.
© Copyright 2008 V7 Inc
|