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Old 10-10-2017, 12:07 PM
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Choosing the Right Marketing Channels for Your Business

What works for one business may not work for another. As noted in this article you need to look at all the options and concentrate on the marketing channel that works best for your business.
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As of October 2017, there are roughly sixteen marketing channels available to us.

Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the week rut. You need to discover the channels that are relevant to your audience and focus solely on those.

A business may need to go through a trial and error phase to figure out which channels can produce sustainable growth...
Continued: Choosing the Right Marketing Channels for Your Business

To give your fellow forum members some feedback (without name or url dropping):
  • Which of the channels mentioned have worked for you.
  • Certain channels do work better for certain businesses than others. What did you do with the specific channel that gave you great success?
  • What industry are you in (without name dropping or link dropping - keep it family friendly)?
 
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Old 10-10-2017, 12:20 PM
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Customers trust traditional channels more than digital channels

While deciding on which is the best marketing channel for your business you might want to consider this:
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Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile.

The research by MarketingSherpa found that digital channels were trusted less than traditional methods when compared...
Customers trust traditional channels more than digital channels
Smart Insights Oct 10/17
 
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Old 10-11-2017, 04:40 AM
bockmary7 bockmary7 is offline
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SEO has been very effective for us. However, I guess nothing can match word of mouth marketing. We have received so many good opportunities because of our existing clients. They have been quite nice in promoting us within their network
 
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Old 11-08-2017, 09:17 PM
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It depends a lot on how much brand awareness you have. If you're a small, relatively unknown brand then it could take years for you to first build brand awareness through a technique like SEO or online ads & then convert it to sales. A more effective approach would be to just become an Amazon prime seller so that their trust factor rubs off on you.
 
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Old 11-10-2017, 05:23 AM
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Originally Posted by ashavpower View Post
Through SEO and digital marketing, you will get a maximum response and social media channels also play a vital role.
You need to be more specific than that.
 
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