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Old 12-30-2017, 12:49 PM
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Arrow SEO VS PPC Final Thoughts

I have to bring this up...not to be "that guy"... but I've determined my "final answer" when faced with the "seo vs ppc" argument/debate/client question/accountability partner conversation.... ect...ect...ect...

First...

It obviously depends on your budget and goals...

BUT ONLY IN THE SENSE OF WHICH ONE YOU DO FIRST!!

When I get asked or it comes up in conversation, I have determined my final answer is:

DO BOTH RIGHT AWAY...

If you can't spend $2,500/mo on marketing to address both short and long term traffic goals (ppc/seo) to grow/sustain your business, you should either:

A) Be patient, consistant and driven enough to grind your @$$ off to get work/clients, and then budget for a great ppc/seo campaign. (if it's your first 90 days in business, or you hit a speed bump...)

OR

B) Quit "PRETENDING" to run a business, and go get a job.

Literally...

If you can't hustle enough to make $3,500/mo to live in the USA, pay rent, and start marketing your business, you are making less than $40k/yr and can do better for yourself, your family and society at a day job.

END RANT
 
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Old 12-31-2017, 02:13 AM
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I think if we have enough budget them it will be better to go for both of them, as they both have short therm and long term profit
 
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Old 12-31-2017, 09:11 AM
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I would agree with you that a business should always consider BOTH.

There are many studies that show how PPC and SEO go hand-in-hand to help improve each other. For example, click through and conversion rates have been shown to increase when you have a paid ad and an organic listing on the first page of Google.

Although I also agree that budget and potential return on ad spend is important, that's not the only consideration. With the high cost in the Paid Search world these days, not every product, promotion, partnership, etc. carries a significant enough of a margin to warrant investing in PPC. Sure, you can find some lower cost, extremely long-tail keywords that might be worthwhile, but even those aren't guaranteed to drive a positive return on investment.

Therefore, I think it's a combination of available budget, expected return on ad spend, and potential life-time-value that would be the key drivers in the SEO vs PPC debate (IMHO).
 
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Old 12-31-2017, 11:34 AM
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I think it is good to go for AdWords first as it will give your more data to analyze and then based on the data provided by PPC it becomes easy to plan SEO.
 
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Old 01-01-2018, 04:45 PM
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mkg4dxb has a very good point that Adwords is a great place to mine data regarding keywords, especially since - with the proper tracking in place - it can give you an indication of the conversion rates for each keyword set (something organic keywords rarely provide these days).

It's a good, relatively quick, way to help determine which of all of the keyword variations have enough traffic and conversion value to warrant focusing SEO efforts on them.
 
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Old 01-13-2018, 06:01 AM
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You must do SEO or get a recommended specialist to do SEO for you. SEO benefits are that it gives free traffic but it's lower quality traffic.
AdWords costs, but the campaigns can be refined to bring high-quality traffic every day and in large quantities. The cost of Adwords can be dropped a lot if you use 'matched keywords' and use variations of ad text to improve the CTR (Click Through Rate) what will, in turn, lower the CPC (cost per click). So, you keep high CTR ads and you pause low CTR ads (this is very important). Adwords is highly recommended if you sell products/servies of a relatively high value. I use Adwords to sell products of more than 50$ value (or else is waste of money).
 
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