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Old 09-30-2019, 07:17 AM
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South South is offline
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Need help getting started

The company I work for just dove into the deep end of internet advertising. The video ads that run on Hulu, YouTube pre-roll, ect. I've got down fine. Banners are where I need some direction.

The sales team wants robust, interactive, motion driven ads. Right or wrong that's what they want. On my end (the design end) I'm dealing with Google restrictions of 150kb or less and no more than 5FPS.

I see these robust ads all over the place so I know that there are ways to do this but I'm very new in it. Maybe it's better to say that so much has changed and passed me by since I left web design to focus on video.

So here's the question

I've picked up the word "Ad Tags" as a possible solution but am not very sure how that works or if it's even the right solution. Can anyone point me in a good direction of what programs/language are best for creating these ads and the best way to serve them in a way that they will be accepted. I really need "creating interactive/motion ads 101", but I don't even know the lingo well enough to know where to start looking.

Thanks in advance for any input.
 
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Old 09-30-2019, 07:31 AM
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ScriptMan ScriptMan is online now
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Welcome back. I probably know less than you do but I searched for animated ads and that led me to a search for animated ads maker. I post the search page link below in the hopes it might help.


https://www.google.com/search?client...w=1760&bih=858
 
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Old 09-30-2019, 07:50 AM
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Hey! It's good to be back. I did sign up for a couple of those, Animatron used mostly. Problem is that keeping the outputs under 150kb means the ad has to be basically static.
 
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Old 09-30-2019, 11:37 AM
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I don't know for sure that it is Adsense but I sure see a lot of the annoying things.

How about an animated GIF file? Have you tried that?
 
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Old 10-03-2019, 05:37 AM
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Thanks. Yeah, that's where the problem comes. Animating in a GIF takes frames, and the frames mean bulk. And trying to animate frames at under 5 frames per second makes the first season of South Park look like a masterpiece of modern animation.
 
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