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If you're just promoting your website, don't forget mixing traditional forms of getting the word out. And, in some cases the articles/ads/classifieds run in print and online.
-Newspapers (Ads, press release, classifieds)
-Magazines (Reviews, Ads)
-Fliers/Brochures
-Event Sponsorship
-Radio
-Television (If your market is worldwide, it may be very costly, but if your market is within a region, you'd be suprised at how many people watch T.V. still!)
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