Opt-in Email Marketing

[obuwebco]

Hello to all,
I have posted a few responses in this forum to people questions. I am afraid they all may sound like advertisements, which is not my intention.

The bottom line is that my company is in the email list data business. We know it front to back and have seen leagues of spammers come and go.

Through purchase and rental agreements, my firm has access to over 50 million opt-in names. Our lists are of the highest quailty data and can be sorted by rgion, zipcode, and demographic. We dont spam, because we dont need to. Our data is targeted and specific. 100% CANSPAM ACT compliant.

I dont mean to toot my own horn. i actully get upset and frustrated when i see people asking where to find email lists and talking about response rates for 5 million emails. Responsable and targeted email marketing works, spam does not.

Forgive me, i am just trying to show people there is another side to email marketeing, that is effective, targeted, and legal.

joshua strebel

[John Scott]

I'll be removing those posts, because they are nothing more than advertisements. We discuss issues here, not offer services.

[obuwebco]

Ya i thought maybe you might. Ah well.. Good to be here. look forward to contributing more.

josh

[John Scott]

Welcome to the forum, Josh.

[EvaGuy]

<Admin Edit - Spam>

[bcyber]

Spam does pay regardless if you think so or approve of it.

[John Scott]

Originally Posted by bcyber

Spam does pay regardless if you think so or approve of it.

No, most of the time it doesn't pay. If you send out untargeted spam, you're lucky to get 0.01% CTR. Of those click throughs, if you get 0.01% conversion ratio, you're blessed by the gods.

Professional marketers know that spam, especially untargeted spam, is worthless. It is, to be sure, an enormous waste of time. I have clients who've spent thousands of dollars in both untargeted spam, and in buying targeted email lists. They do not convert. Spam = No sales.

This isn't breaking news. It's common sense among professionals.

[thebassman]

If only we could convince the rest of the world of that, John...

[BCyber2]

If you have good email lists then you can make a killing. I know people that have millions of emails from people that have used there credit cards to pay for stuff and make rediculous amounts of money. And by the way, what would .01% of 50 million be?


And why did you ban me

[John Scott]

I just saw you reregister and checked the ban list - you were on there. I might have accidentally banned you while banning the spammer who posted above you.

If you have good email lists then you can make a killing.

Good email lists don't exist. Just because somebody bought something somewhere doesn't mean they want to be spammed. People don't read spam. What good is it if the consumer never sees the message?

And, spam isn't free. Opt in lists cost more per email than many search terms on Overture and Adwords.

[BCyber2]

All l'm really trying to say is that there are people making $50,000+ a week from spamming so you can't just say that it doesn't work at all.

[RonHollingsworth]

If that were the case then every joe blow would be doing it.

[POR-15 Depot]

The only one making money from a spam list are the person selling the spam list and the spammer hired to send it out.

email marketing is a very bad idea. you can NOT buy a OPT-IN list. Period.


Bad to my corner.. I'm busy killing a couple of spammers accounts as I type.

[obuwebco]

Originally Posted by Rustbullet

The only one making money from a spam list are the person selling the spam list and the spammer hired to send it out.

email marketing is a very bad idea. you can NOT buy a OPT-IN list. Period.


Bad to my corner.. I'm busy killing a couple of spammers accounts as I type.

He makes a good point. But dont throw the baby out with the bath water.
20th Century Fox was happy with the 28% CTR on the campaign we did for "my big fat obnoxious fiance", the 42% CTR for Fox's "simple life" seemed to please them.

Internet adveretising, AND Email marketing is profitable>>

February 12, 2004Â*- Internet.com
IAB: Ad Revenues Up 38 Percent in Q4
By Janis Mara


Internet ad revenue in the fourth quarter of 2003 hit $2.2 billion, a record-breaking 38 percent increase over the fourth quarter of 2002, according to estimates from PricewaterhouseCoopers (PwC).

The dramatic rise reflects the highest quarterly growth since PwC began tracking the numbers in tandem with the Interactive Advertising Bureau (IAB) in 1996. Revenues for the year were estimated at $7.2 billion, growing 20 percent over revenues for 2002, according to the report.

Citing "consistent revenue growth," Tom Hyland, partner and chair of PwC's New Media Group, said the online medium continues to demonstrate its vitality in a number of ways. "The growing health of the online medium and its proven advertising effectiveness bode well for sustainable revenue growth."

The revenue increase reinforces other good news for the online sector, including UK interactive ad growth outdoing all other forms of advertising. The lion's share of online advertising companies have reported turning profits in the fourth quarter of 2003, suggesting that rumors of recovery are far from premature.

The "Advertising Revenue Report," launched by the IAB in 1996, incorporates data from all companies reporting "meaningful" online ad revenues. Types of companies surveyed include Websites, commercial online services,Â*e-mail providers and otherÂ*online advertising sellers.

<<

Contract w/ my firm for your next Email marketing campaign, I'll will show you how it is done right.

[John Scott]

Originally Posted by obuwebco

20th Century Fox was happy with the 28% CTR on the campaign we did for "my big fat obnoxious fiance", the 42% CTR for Fox's "simple life" seemed to please them.

I doubt any email marketing campaign has reached a solid 15% CTR, much less a 42% or 28% CTR. I've overseen campaigns where we were the first to buy email lists of highly targeted demographic (such as buying lists from American Assoc. of Architects to market a service speficically for architects), and no, 10% CTR just isn't there. Never. It's a ludicrous idea.

And, CTR's aren't a meaningful criteria. A true marketing professional is concerned with one thing - conversions. Say you send out spam to 1 million people. Of that one million, every single last one reads the spam, clicked through to the site and buys nothing. How much is that CTR worth? $0.00 And that is precisely why CTR's mean nothing.

Internet ad revenue in the fourth quarter of 2003 hit $2.2 billion, a record-breaking 38 percent increase over the fourth quarter of 2002, according to estimates from PricewaterhouseCoopers (PwC).

Why are you quoting Internet advertising grosses? Are you uinaware that the vast majority of that is spend in PPC? Specifically, Google Adwords and Overture.

Google Adwords = Smart
Overture = Smart
Spam = Stupid waste of money.

Originally Posted by obuwebco

Contract w/ my firm for your next Email marketing campaign, I'll will show you how it is done right.

Um, no.

[obuwebco]

John i dont mean to call you out on your own board. You have not seen the picture from this side of the glass.

This is how an average campaign for my firm works.

Client calls requests a campaign.

We provide a targeted list, usaully no more than 200,000 names.

We provide dynamic, Flash email creative.

We deliver, track, handle opt-outs and bounce backs.

The client on average sees a 12-15% CTR.

You are stuck in the mindset of 10-20 million generic as ****, gibberish littered, grow your cock emails.

Dude, do u really think the big name clients my firm handles would drag thier name through the spam cesspool? FOX, Allied Moving, Arizona State University, The American Grand AM Racing Series, Hollins Univeristy, The American Arthritus Foundation, 2 Major CBS affliate Networks, and Warner Brothers Movies are just the tip.

You think these companies have given us repeat business, because we are in the send out 20 million, buy your ****** now bull**** email biz?

You need to get a clue brother. My company is ahead of the curve.

Like I said, Call ME when you want to see how the big boys play.

[Midastouch]

The lure of SPAM is "easy money". Buy an email harvester, select certain websites, harvest emails and send them your offer and whammo the money rolls in. Or buy lists or blast an offer through an online service to their list. The truth is there is no relationship with you and the client and there is no sustainability in a campaign like that and you risk being fined. It is simply put not worth it. Build a business based on solid business principles. Think about it. It is now possible to BEFORE you even build an online business to research the demand for your product and the number of competing businesses. There are a number of useful tools to do this. This means that you are guaranteeing being found by people looking for your product or service if you target the correct keywords and build a business centred around those or use them in a PPC campaign on GoogAdwords or any of the other PPC engines. Why would a clicks and mortar business be any different from a bricks and mortar business in terms of WORK being required to build it? However once it is done and you are getting a steady stream of traffic then it is more a question of maintenance...SPAmming? Nah don't do it.

[John Scott]

Originally Posted by obuwebco

John i dont mean to call you out on your own board. You have not seen the picture from this side of the glass.

This is how an average campaign for my firm works.

Client calls requests a campaign.

We provide a targeted list, usaully no more than 200,000 names.

We provide dynamic, Flash email creative.

We deliver, track, handle opt-outs and bounce backs.

The client on average sees a 12-15% CTR.

You are stuck in the mindset of 10-20 million generic as ****, gibberish littered, grow your cock emails.

Originally Posted by JohnScott

No, read my post. Highly - and I do mean highly - targeted spam. It is still spam. Anything that lands in my ibox offering me anything besides words friend a real life friend of mine is spam.

That's targeted. It's spam, and it doesn't convert, but it's highly targeted. From the sounds of it, it is much more targeted than the cheap generic lists you are sending out.

Originally Posted by obuwebco

Dude, do u really think the big name clients my firm handles would drag thier name through the spam cesspool?

You just said you send out spam for them, so, yes, they are being dragged through the spam cesspool. Your cesspool.

Originally Posted by obuwebco

You need to get a clue brother. My company is ahead of the curve.

No, it's living in the past. 1999-ish. People don't read spam. Wake up and smell the new millenium. If you are still thinking that interruption marketing is alive, you've been asleep for years. It's a waste of money on the Internet. There are much, much more effective ways of marketing.

Originally Posted by obuwebco

Like I said, Call ME when you want to see how the big boys play.

Big boys? I saw your portfolio. Cute. Kind of quaint even. And, everybody and their brother has done a creative for Fox, Microsoft, Google, and every other big name.

I think if you want to offer your clients effective marketing you will need to learn a thing or two about the Internet consumer's attention span. I have never waited for a rich media creative to load, much less wait through the kind of extremely slow-paced, dance-around-the-punchline creatives you've done. Add some speed. And some oomph. Add some energy.

[ferret77]

I think spam works very well actually

why do you think you receive so much of it

you can talk all you want but it converts and if you send enough you get paid, beuty of it is even if only 1 in a million buys, you can send 100 million and get paid

When I was college I would send spam and it worked, I made money

the only reason I didn't get into it more is that bullet proof servers cost $ and I didn't have enough money to risk sending it to china or russia

[RonHollingsworth]

This is pointless and a waste of finger energy. The point John is trying to make is that people DO NOT want your spam and that is just what is it. You can look at it any way you would like if it makes you sleep better at night. It IS spam. If you email me without my permission then it is spam. And don't EVEN get me started on that bull**** opt-out spam. Most of these damn opt-in list are actually opt-out list which means that most people don't even know that they've otp'd in.