Marketing and Branding my new site

edbarton · 10-18-2003, 06:16 AM

I have chosen the domain name www.blueuniverse.co.uk and therefore I need to do some branding

What would you suggest is the best way to go about this

The site will be along the lines of yahoo

**John Scott** · 10-18-2003, 06:24 AM

Quote:

The site will be along the lines of yahoo

Can you be more specific please?

edbarton · 10-18-2003, 06:44 AM

Well it is going to be a search directory in essence like Yahoo, then I will build it up like Yahoo, hopefully hosting in the future, chat, news etc.

Rob · 10-18-2003, 06:59 AM

Are you going to expect Yahoo kind of traffic too?

edbarton · 10-19-2003, 02:17 AM

Not as good

That would be impossible

I am going to expect about 10% the amount of traffic that Yahoo gets but that is still quite a lot

AcRoNym · 10-19-2003, 09:10 PM

want a logo?

edbarton · 10-20-2003, 08:27 AM

I have a text based logo which will do fine

It did for Yahoo

Bubo · 10-20-2003, 08:59 AM

Quote:

Originally Posted by cardesign

Not as good

That would be impossible

I am going to expect about 10% the amount of traffic that Yahoo gets but that is still quite a lot

Now don't start an endeavor with that kind of attitude. Yahoo did good because they were one of the early pioneers. They can still be out-gunned. Google did it, and they did it while being much simplier with fewer services. It's all in what you offer and how you offer it.

With that said, here's using an old tool with a new spin. Offer search results, with a one-click button to the backlinks for the website.

Think about it. Currently the major search engines allow you to check backlinks using the correct commands in the search bar. How many people even know about that capability? If you provide a one-click solution to it, many more people will use the service. It will be a "Democratic" (as Google put it

) directory structure. Using the inverse of Googles own theory, if a page links to a site, odds are that they are similiar in content to that site. A user could click on that backlink button, and instantly find all of these sites that they might find interesting. No human editors required, no delay in processing new links.

Yes, there will be the inevitable spammage. However, if you market the tool correctly, the visitor will direct their ire at the spam towards the spammers instead of the service. Once you grow big enough, you can hire analysts and programmers to work out anti-spam methods to weed out spam. It'll grow bigger and bigger, and next thing you know you could have the next Google!

Just one request please. Once you grow huge and powerful, and have analysts stomping all them spammers flat, please remember me and include a "Raw results" button next to the filtered results. Sometimes I get masochistic and want to wade through the spam.....

PhilC · 10-20-2003, 09:04 AM

But in order to institute a Backlinks button, he'd need to have a load of backlinks in the database - and that would take major spidering, not to mention major storage, which he said elsewhere that he can't do.

edbarton · 10-20-2003, 09:35 AM

did I?

If I did I don't think I can remember

As it is only a search directory, I think spidering could be a problem but I am OK with the rest, I think

UKZJ007 · 10-20-2003, 09:40 AM

Wow. I like that ambition.

10% of what yahoo gets a day is more than i will ever get to my site (www.fight.net.tc) in my life!!!!!!

Do you have any idea how much yahoo gets a day?

I think the best soloution is to make people set your search engine as thier homepage to get massive hits and results

edbarton · 10-20-2003, 09:45 AM

Yeah, I know but I need help in starting it up

UKZJ007 · 10-20-2003, 10:37 AM

Well as i said earlier.

I will help!

edbarton · 10-20-2003, 12:22 PM

yeah but I need more people. Anybody here willing to become an editor then just ask.

Ferre · 10-20-2003, 02:52 PM

I don't want to spoil your enthousiasm here but uh,.isn't this .co.uk a little too long? wouldn't a short and tacky .com domain be much easyer for people to remember and look for?

Being an ambitious search engine owner I would think of those things.

I'm with Bubo and PhilC, what about backlink.com? :wink: