| Marketing Forum Marketing, branding and advertising discussions. Online and off-line marketing discussions. |
02-02-2007, 05:01 AM
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#1 (permalink)
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Contributing Member
Join Date: 11-23-06
Location: Belgrade
Posts: 125
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Factors that affect at a business
Hi
How are you today???
Who is your competition in that market space? Sure maybe there are only several competitors. But you need to figure out whether or not these guys have already dominated the market space. you've see plenty of examples of really tight niche markets, where there are lots of searches, but one or two websites have already won the loyalty and traffic of buyers... making it much more difficult for a little guy to step in.
Also if you want to use Web to sell online never forget to make research , with enough research you should be able to at least guess what range your price point will fall into.
Next: Do your clients prefer to buy online or locally--Think about this....
Regards
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02-02-2007, 12:41 PM
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#2 (permalink)
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The Amazing Lizza
Join Date: 12-26-06
Posts: 1,530
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oh,I'm fine 
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02-04-2007, 08:09 AM
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#3 (permalink)
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Contributing Member
Join Date: 11-23-06
Location: Belgrade
Posts: 125
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Quote:
Originally Posted by lizza
oh,I'm fine 
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It is great Lizza
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02-04-2007, 10:47 PM
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#4 (permalink)
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Contributing Member
Join Date: 08-17-06
Location: India
Posts: 266
Latest Blog: None
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I always prefer to search for existing and new risk factors. Depending on the intensity level I try to reduce the overall risk level. This gives me a better idea of market. I can analyze my competition in a better way.
I do apply SWOT analysis for my business.
Just basics I have told. Any other suggestions friends...please forward here for the improvement of all.
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02-04-2007, 11:35 PM
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#5 (permalink)
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Contributing Member
Join Date: 05-08-06
Location: Augusta, GA
Posts: 339
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I have a long way to go before I can say successful. However I am hard at work and theres a lot more to it than just doing your homework. I am trying to build 2 businesses at once which one is a year old and I still not have risen to the level of success I need yet. This place has been a blessing to helping me get somewhat noticed but I have to learn so much more or drain my savings into someone that can do it for me.
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02-05-2007, 10:00 AM
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#6 (permalink)
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Contributing Member
Join Date: 12-13-06
Posts: 173
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I use conservatism. I do SEO and linkbuilding steadily and just add new strategies only after I've seen how successful these strategies are for the majority.
The sites I'm working on are not as old as the top sites in our niche. But with hard work and steady increase, I think we'll make it to their place... even higher, I hope... lol!
For now, I don't really concern myself about the competitors. I just concentrate on improving my own sites.
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02-10-2007, 09:48 AM
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#7 (permalink)
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Contributing Member
Join Date: 11-23-06
Location: Belgrade
Posts: 125
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Quote:
Originally Posted by adamx8
I have a long way to go before I can say successful. However I am hard at work and theres a lot more to it than just doing your homework. I am trying to build 2 businesses at once which one is a year old and I still not have risen to the level of success I need yet. This place has been a blessing to helping me get somewhat noticed but I have to learn so much more or drain my savings into someone that can do it for me.
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Hi
Don't be discourage , you must believe in your business , also you need to learn and catch new ideas from successful marketer
Regards
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02-15-2007, 05:13 AM
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#8 (permalink)
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Contributing Member
Join Date: 11-23-06
Location: Belgrade
Posts: 125
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Hi
Probably you heard many time that a pictures have a worth of thousand word, I think thats not true because of people is very tired of pictures and banners and they avoid to pay attantion to them.
In this time text link greatly improves credibility and position of products, also text advertisements are easy to cusomize...
What you think about this do I wrong...
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02-25-2007, 08:55 AM
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#9 (permalink)
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Contributing Member
Join Date: 11-23-06
Location: Belgrade
Posts: 125
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Hi
Whats's the fact?
The fact is, most people do NOT go online to buy. They go online looking for information or to solve a problem.
What you need to do , just simple doing researche and discover what people exactly looking for....
Regards
dekac
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02-28-2007, 03:07 AM
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#10 (permalink)
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Contributing Member
Join Date: 01-26-07
Posts: 491
Latest Blog: None
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I would prefer to look at the industry and see what’s missing. 
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02-28-2007, 03:05 PM
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#11 (permalink)
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Contributing Member
Join Date: 03-22-04
Location: Cleveland, OH
Posts: 388
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Competition is a good thing, it promotes growth in your industry. Just overcome being afraid of it. Few industries have so much competition that there's not enough business for everyone.
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03-01-2007, 02:08 AM
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#12 (permalink)
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Contributing Member
Join Date: 01-26-07
Posts: 491
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Yep, but IMO, one can take advantage over the competition, I would consider staying offline for a few days and try to find more avenues.
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03-07-2007, 12:12 PM
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#13 (permalink)
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Contributing Member
Join Date: 11-23-06
Location: Belgrade
Posts: 125
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Quote:
Originally Posted by jwalsh
Competition is a good thing, it promotes growth in your industry. Just overcome being afraid of it. Few industries have so much competition that there's not enough business for everyone.
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Hi
Yes I agree with you, competision improve and bringing new solution and new things in any business...
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03-07-2007, 12:34 PM
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#14 (permalink)
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Contributing Member
Join Date: 03-22-04
Location: Cleveland, OH
Posts: 388
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Quote:
Originally Posted by dekac
Hi
Yes I agree with you, competision improve and bringing new solution and new things in any business...
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Not to mention the exciting feeling when you completely trump and smash your competition 
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03-08-2007, 03:21 PM
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#15 (permalink)
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Inactive
Join Date: 03-08-07
Location: Lynden, WA
Posts: 18
Latest Blog: None
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Quote:
Originally Posted by dekac
Hi
Whats's the fact?
The fact is, most people do NOT go online to buy. They go online looking for information or to solve a problem.
What you need to do , just simple doing researche and discover what people exactly looking for....
Regards
dekac
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I agree, many people shop online, but that doesn't mean they necessarily buy online. When I'm interested in a product or service I'll shop (research) online. Sometimes I'll buy if I find what I'm looking for at the right price after I send an email with a buying question to see how they respond. My rule of thumb is if they don't respond to buying questions in reasonable amount of time then they have poor customer service, and I don't do business with them.
John
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03-08-2007, 03:36 PM
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#16 (permalink)
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Inactive
Join Date: 03-08-07
Location: Lynden, WA
Posts: 18
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Quote:
Originally Posted by jwalsh
Competition is a good thing, it promotes growth in your industry. Just overcome being afraid of it. Few industries have so much competition that there's not enough business for everyone.
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Agreed, the thing to know in dealing with your competition is not simply what products and services are being sold at what price, but how they conduct business.
There are a lot of web developers/designers out there selling the same services that I sell. However, that doesn't mean they offer the same quality services that I offer. I suppose a good way to measure our competition in comparison with our own services is largely based on our own attitude. Is the glass half full, or half empty? Can you capitalize on your competitors shortcomings?
John
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03-08-2007, 09:39 PM
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#17 (permalink)
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Inactive
Join Date: 03-07-07
Location: South Africa
Posts: 5
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I think a lot depends on what it is you're selling. If you're selling cans of beans for example, then price will be the deciding factor, but if you're selling a top end service - or a top end product then from my experience the deciding factors are such things as quality and reputation. - Images for me at least are vitally important.
That said, one still has to careful on price. I've never met a wealthy person yet who still doesn't consider the bottom line. If they didn't, they probably wouldn't have become wealthy in the first place......
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03-08-2007, 10:25 PM
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#18 (permalink)
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Inactive
Join Date: 03-08-07
Location: Lynden, WA
Posts: 18
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You make a good point, and I'm not trying to beat a dead horse here, but if the bean company can't get their product to market on time, over bills the markets etc. Then they will lose the very clients that sell their product regardless of the price.
John
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03-09-2007, 12:39 PM
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#19 (permalink)
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Contributing Member
Join Date: 12-13-06
Posts: 173
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Well, you guys just about summed up the factors affecting a business:
1. products and services
2. how you conduct your business and operations
3. the price
4. competition
These four are all considered to be commonly important factors when it comes to business. They're actually included in the five P's of marketing: Product, People, Price, Promotion, and (the fifth P that hasn't been explained here but is vitally important to businesses) Place.
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03-10-2007, 09:19 PM
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#20 (permalink)
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Contributing Member
Join Date: 01-26-07
Posts: 491
Latest Blog: None
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Presentation & Process are two extra "P" in online marketing. 
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