Great Resource for Creating Headlines

belkin · #1 (**permalink**) 04-25-2007, 06:17 PM

Hi Everyone. I just found this great resource for creating headlines for your ads that I wanted to share with you all. http://www.aminstitute.com/headline/index.htm

I am having great success with it.

NothingButNet · #2 (**permalink**) 04-26-2007, 08:19 AM

This is really interesting... But what do you mean you are having great success with it? Do you change your headlines till they score, according to this automated software, a certain percentage or what?

belkin · #3 (**permalink**) 04-26-2007, 10:31 AM

What I have done, is use this tool with my Google Campaign over the last few days. I tool one of my adgroups, check the headline with this tool, it got 30%. I re-wrote the headline, to get the higest score possible still saying the same thing. The score was 74%. Then i created another Ad Variation in the adgroup, with this new healine and ran both ads. The new headline for double the CTR

NothingButNet · #4 (**permalink**) 04-27-2007, 08:10 AM

Impressive. So you say this is accurate. I'll bookmark it and give it a try. I'll let you know how my efforts turn out. Thanks.

joe-d · #5 (**permalink**) 04-27-2007, 08:24 AM

The tool looks interesting. I too will give it a try.

Pamil Visions · #6 (**permalink**) 04-27-2007, 08:40 AM

Quote:

Originally Posted by belkin

What I have done, is use this tool with my Google Campaign over the last few days. I tool one of my adgroups, check the headline with this tool, it got 30%. I re-wrote the headline, to get the higest score possible still saying the same thing. The score was 74%. Then i created another Ad Variation in the adgroup, with this new healine and ran both ads. The new headline for double the CTR

I think this is a good strategy: write and rewrite your ads to send out the right message, in the right tone. This tool seems pretty cool, especially for those who don’t have enough money to hire professional ads writers (btw: did you know that there are copywriters even for Google ads?!)

yorije · #7 (**permalink**) 04-27-2007, 07:34 PM

Good tool.

Lynn Terry · #8 (**permalink**) 04-28-2007, 10:32 AM

Excellent tool, thanks for sharing!

I just tested this out, very interesting results - and it is giving me some great ideas as well.

guyfox · #9 (**permalink**) 04-28-2007, 10:41 AM

The tool only analyses the headlines based on the emotional impact - I need one which analyses the geekyiness impact for my tech blogs...

Nice tool anyways, thanks.