Hacker Safe Seal

mxracer170 · 04-28-2007, 10:53 PM

I’ve been thinking about getting the “Hacker Safe” seal for my site. The person I talked to at Hacker Safe claims that their customers receive average sales increase of 14%. How many people out there have gotten this seal for their sites and have you noticed increase sale from it?

jv16 · 05-12-2007, 10:31 AM

We have the seal and it did increase our sales. I think they have a free 30 day trial that you can use to test the seal, why not give it a shot?

Of course, it's no silver bullet, you can get an increase of conversion but I wouldn't expect anything very drastic.

XSI-Larry · 05-12-2007, 01:09 PM

It definitely has it's advantages and makes customers feel more at ease ordering. As jv16 said, don't expect more visits, but it can produce higher conversion rates.

bin_asc · 05-12-2007, 01:46 PM

Does hacker safe really test your site or server ? I think it`s only a promo strategy.

XSI-Larry · 05-12-2007, 01:52 PM

Quote:

Originally Posted by bin_asc

Does hacker safe really test your site or server ? I think it`s only a promo strategy.

Yes, it does. It does daily scans. We run it on our servers and have it available for clients.

Forwarned though, if your host isn't prepared for it the scans can cause some load issues.

bin_asc · 05-12-2007, 02:12 PM

And does it provide more information than a tennable scan or other one time paid products ?

XSI-Larry · 05-12-2007, 02:22 PM

It isn't a "One Time Product". You really should read up on it. It scans the sites daily, not one time. It continually checks for security problems on sites and places that could be potential security breaches.

Along with this it provides PCI Compliance (Payment Card Industry) which is required now.

bin_asc · 05-12-2007, 02:29 PM

I know it`s not a 1 time product. But really, I don`t see the use in it, when I can just buy a license for tennable or other pentesting applications, because their system is a pentesting application.

XSI-Larry · 05-12-2007, 03:01 PM

Find one that is authorized by the PCI (Payment Card Industry) Board for Compliance and I would take a look.

But you won't, because they don't authorize applications they authorize "Companies".

And yeah, you could do the scan but are your customers going to trust you saying "I ran this scan" or an external source saying "This site is safe"?

bin_asc · 05-12-2007, 03:19 PM

I think they`d rather trust me, than paying someone to say that "They are trusted". Propaganda...

PS. I forgot, they already do

jv16 · 05-12-2007, 03:38 PM

I agree with Larry.

Lets put it this way: Would you rather put your money to a bank that says they are safe, or to one that is verified to be safe by an independent third party?

**John Scott** · 05-12-2007, 03:52 PM

The only Hacker Safe seals I know of are absolutely worthless. I actually had one on a site once when it was hacked. If you're doing it for marketing purposes, why not just have your graphic designer created one for you?

Here, I made one for you for free.

Hostingpuppy · 05-12-2007, 06:30 PM

It is weird, for sure, but it seems (anecdotally, anyhow) that badges of almost any type actually boost sales in some cases.

I do agree that putting the Hacker Safe seal on your site is inviting trouble, though.

Tanya · 05-12-2007, 07:02 PM

Quote:

Originally Posted by Hostingpuppy

It is weird, for sure, but it seems (anecdotally, anyhow) that badges of almost any type actually boost sales in some cases.

I do agree that putting the Hacker Safe seal on your site is inviting trouble, though.

I also believe that puting a pic of a little puppy with that kind of collar on your site is asking for trouble by animal rights groups you animal hater

What kind of human would do that

Does it make your site look cool, to have poor little 'snowy' wearing that thing that should really be around Butch's neck

Did you know little puppies doodoo everywhere too
I don't think having that on your home page helps your sales any TBH

bin_asc · 05-13-2007, 07:11 AM

Quote:

Originally Posted by jv16

I agree with Larry.

Lets put it this way: Would you rather put your money to a bank that says they are safe, or to one that is verified to be safe by an independent third party?

Regarding internet credit card processing, you could reffer to sites using 2co, or worldpay, which are trusted. You`re trusted enough if the payment is processed through their interface.

Quote:

Originally Posted by John Scott

The only Hacker Safe seals I know of are absolutely worthless. I actually had one on a site once when it was hacked. If you're doing it for marketing purposes, why not just have your graphic designer created one for you?

Here, I made one for you for free.

Nice one. You touched the essential point : hacker safe is more a propaganda system, than a multi-infrastructure securing system ( my opinion ). Anyone can secure their servers if the know how. I do, and didn`t have any issues even with hardass DDoSes or hacking attempts or other lowlife tricks.

Quote:

Originally Posted by Hostingpuppy

It is weird, for sure, but it seems (anecdotally, anyhow) that badges of almost any type actually boost sales in some cases.

I do agree that putting the Hacker Safe seal on your site is inviting trouble, though.

Agreed.

jv16 · 05-13-2007, 10:28 AM

So far this thread has been quite full of FUD, to be honest with you. Doesn't anyone have any facts?

Here's one fact regarding our site:

We did a general user survey of our products and website some time ago. This wasn't long after getting the Hacker Safe seal so we also asked our visitors what they thought of it. 67.5% of users said it gave them more trust for our website, 19.6% said it didn't give them any more trust.

I could also do split testing to see if the Hacker Safe increases our conversion rates. Would that be of any interest to anyone?

And seriously, has anyone, ever even heard of a webmaster whose site got cracked after getting the Hacker Safe seal?

bin_asc · 05-13-2007, 11:01 AM

Not really, but bad media can be stopped. Check rackspace.com for example. They offer hosting support, managed hosting, and their policy specify that they block all hacking attempts and possible intrustions. Now, if you go to webhostingtalk, you`ll see at least 1 case when the servers were hacked.

Dale King · 05-13-2007, 11:23 AM

If you visit the websites of the brightest, most prominent members of this forum, you'll notice that hardly any of them displays those certifications.

That should tell you all you need to know.

Dale King

**John Scott** · 05-13-2007, 11:36 AM

Quote:

Originally Posted by jv16

And seriously, has anyone, ever even heard of a webmaster whose site got cracked after getting the Hacker Safe seal?

Did you not read my post?

Quote:

Originally Posted by John Scott

The only Hacker Safe seals I know of are absolutely worthless. I actually had one on a site once when it was hacked.

jv16 · 05-13-2007, 11:45 AM

Quote:

Originally Posted by Dale King

If you visit the websites of the brightest, most prominent members of this forum, you'll notice that hardly any of them displays those certifications.

Are these websites bigger than Sony (sonymusicstore.com), Warner Brothers (wbshop.com), Petco (petco.com), General Motors (gmccollection.com), American Red Cross (american.redcross.org), NBC (shopnbc.com), Home Depot (homedepot.ca) and Toshiba (toshibadirect.com)?