Converting Inactive Affiliates into Active Ones
What I would like to discuss is the best known strategy that an affiliate manager can adopt in order to make their affiliates active. Of course the 80 / 20 rule exists that 80% of revenue is generated from 20% of your affiliates. And at usual time this has become a 95 / 5 rule in the affiliate marketing industry. Hence the state of paradise being a 100 / 100 rule that would results a 100% results from all your affiliates. I have researched and come to the conclusion that:
1. Filter your affiliates don’t let just anyone join as it invites spammers and inactive affiliates. Of course you can also filter them out afterwards if initially choose not do so.
2. Send them a postal letter for that all time personal touch with a welcome note some goody or a single $1 currency to convince them that you are not running a scam.
3. Educate them as per your industry as to me the best strategy is to have affiliates of the same industry sharing the same interests that can actually help “Push” your product / service forward while creating a “Pull” with their personal abilities.
4. Meet their technical requirements such as customized links banners and support
5. Pay them as soon as they reach their threshold
6. Make one on one customer relationships
7. Send periodical newsletters educating and informing them about changes and updates
8. And finally announce affiliate of the month, campaigns, e-coupons for motivating your affiliates and distinguishing between inactive normal and super affiliates.
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