Any Good Copywriting Tips?

[Bluecircle]

Check your spelling, grammar, wording, and sentence structure! You can have the best website copy but if these basic things are not done it will be useless.

[jwalsh]

Keep your topic narrow and very specific. Don't use 7 words when 4 will suffice.

[Qurratulain]

I'd like to share one of my short blogpost on copywriting which I wrote some days back. Here it goes:

Copywriting: Making the Headlines Effective


Copywriting being an essential tool of marketing is of utmost importance. Though it includes, body copy, headlines, taglines, slogans etc, but with special reference to internet marketing, the most prominent feature of copywriting is ‘headline’. Headline is so important because of the fact that majority of the internet users usually do not spend much time to go in the details of an ad. Keeping this fact in mind, copywriter needs to plan much emphasis on the headlines.

Headline for being effective needs to attract users’ attention in anyway. The phenomenon of attraction may be based on ‘benefit’, ‘curiosity’, ‘beauty’ and ‘association’. So an effective headline should include either all of these elements or any one of them.

• Headline attracts one’s attention when it promises a benefit to him, so headline can be made effective by including the benefit of the product in it.
  
• Curiosity is something which leads one to explore more and more; a headline throwing a question of the interest of masses can do well enough in this way.
  
• Beauty always attracts, and that’s what a headline needs to be effective; playing with colors and styles can help in this regard.
  
• And finally association; no one will get attracted if the advertised product or service is not related to him, so a headline can also be one building relationships.

Headline can generally be effective in the ways mentioned above, but this is not an end. The varying specifications of different products and services, and the changing nature of customers may need some extra efforts for special cases.

Regards,

[Brazzell Marketing]

Avoid passive verbs. Search your text for every instance of is, are, be, am, was, and were. Rack your brain to figure out how to reword the sentences to avoid those verbs. They can kill the momentum of the text. You can often avoid those verbs simply by flipping your sentence over.

Design for the 1 second, 3 second, and one minute read. Structure your use of headlines, headings, subtext, bold text, and call outs in such a way that the hurried scanner can glean your major points in three seconds.

I was at a seminar a couple of years ago where the instructor explained research on readers of printed pages. She said a certain percentage of readers will flip through pages reading only headlines and the subtext under photographs. Conclusion: repeat your sales message in the subtext of photographs.

[MrCat]

Make the first two sentences the "attention-getter" so that the reader will be more enticed to read the whole article

[warner444]

convey what is in it for the customer in a credible way.

[guinanie]

Keep it short paragraph and direct to the point. Correct grammar and punctuation.

[lordspace]

In my opinion the text should not take the whole width but some 70-80% of it.
e.g. table with 70-80% width