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  #61  
Old 11-09-2009, 07:27 AM
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vhinz316 vhinz316 is offline
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1. Straight to the point.
2. Insert your keywords
3. Try to use synonyms
4. make it easy to understand if possible
5. use bold, underline, italic

Hope it helps =)
 

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  #62  
Old 11-10-2009, 04:09 AM
drupal123 drupal123 is offline
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Articles should be in good quality in all aspects like the story and developing the story line and framing it with the good sentences and finishing with proper sentence..
 
  #63  
Old 11-23-2009, 04:37 AM
maxine25 maxine25 is offline
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For me one of the good copywriting tips are to limit your introduction and always direct the information that you want to deliver to your audience.
 
  #64  
Old 11-23-2009, 07:28 AM
Mike Anthony Mike Anthony is offline
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Write the body of the copy first. Leave the headline until last. Its so important you should spend hours if not days on it

and of course

test, test, test
 
  #65  
Old 11-23-2009, 11:35 AM
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Whenever I am stuck for inspiration I always look at magazine covers and look at the grab lines on them there. it always helps me out!
 
  #66  
Old 11-23-2009, 11:42 AM
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Quote:
Originally Posted by MadameBusiness View Post
Whenever I am stuck for inspiration I always look at magazine covers and look at the grab lines on them there. it always helps me out!
There are a lot of website that will show you the covers of thousands of mags at once so you don't have to buy them all
 
  #67  
Old 11-23-2009, 02:29 PM
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willygreg2009 willygreg2009 is offline
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I try to include a bulleted list on EVERY page.

Know your keyword(s) and use them whenever possible instead of pronouns.
 
  #68  
Old 11-24-2009, 03:37 AM
lyndajohn lyndajohn is offline
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Post edit, edit. edit & re-edit

thy must know thy customer, collect all content thy can find in one place ( say word document ) then edit, edit, edit, re-edit till you get short, crisp and specific writeup.

even if relevant content is in weird formats or tiff,jpeg, PDF formats, convert it to text.

Last edited by snakeair; 11-24-2009 at 07:26 AM. Reason: removed link
 
  #69  
Old 11-25-2009, 11:29 AM
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David Jackson David Jackson is offline
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Write your headline or title first. If you write a great headline first, it will force you to create copy that lives up to the headline - at least it should.

David Jackson
 
  #70  
Old 12-02-2009, 01:32 PM
VidiJoe VidiJoe is offline
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I highly recommend picking up a copy of the book Cashvertising. You can find it at amazon or any online bookstore. Straight to the point and an easy read. No fluff and probably one of the best books you can pick up on copy-writing.
 
  #71  
Old 12-03-2009, 01:55 PM
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David Jackson David Jackson is offline
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When tweaking your copy, only tweak one item at a time. Because if you tweak multiple items simultaneously, you won't know which changes actually worked.

For example, tweak the headline first, and carefully monitor the results for improvements or regression. Then tweak another item, and so on, and so forth, until you reach a point of diminishing returns.

Studies show that a controversial title or headline will significantly increase response.

David Jackson

Last edited by HTMLBasicTutor; 12-03-2009 at 03:09 PM.
 
  #72  
Old 12-03-2009, 05:50 PM
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Read, read, and read.

When you get so immersed in campaigns, don't forget that u need a spark to ignite your imagination.
 
  #73  
Old 12-03-2009, 05:55 PM
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MaineCopywriter MaineCopywriter is offline
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Lots of great advice on this thread. Here is one of my favorite copywriting "tricks".

Write like you talk.

Conversational tone is extremely important if you're going to keep people interested. The easiest way to do this? Get out a recording device (cell phone, microphone, whatever) and just start talking about your product. Pretend you're trying to convince a close friend to buy it. If you're enthusiastic about your topic, it will come through in the words you use. Someone once said "sales is the transfer of enthusiasm" - it's so true.

And no, your copy won't look like it did in English class. You'll have lots of sentence fragments. That's okay, as long as you're getting your point across in a coherent manner.

Here's another one...
Your customer is only concerned with one thing WIIFM (what's in it for me?)

Copy should be full of "you" and "your" ...not "me" "I" "my" "we" or "our"

Run a simple word check on how many times the word "you" appears on the page vs. how many times "I" or "me" shows up. That will tell you if you're focusing on the reader or not.

Last edited by snakeair; 12-04-2009 at 03:32 PM. Reason: merged 2 posts
 
  #74  
Old 12-04-2009, 02:54 PM
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Hey, I'm full of 'em!
Here's a tip I often ignore in forum posts and emails, but always follow when writing sales copy and articles.

Leave out the !!!!!!!!! and the .............

Too many exclamation points kill your credibility.
Too many elipses make you look ...um...slow.
 
  #75  
Old 12-09-2009, 01:58 AM
Harold Whisker Harold Whisker is offline
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Use titles that get to the point fast. Start with a sentence that simultaneously tells the reader what the article is abouot, and how it's going to progress:

"Worried about potty training your dog? Here are four tips that work."

Can't get anymore concise that than.
 
  #76  
Old 12-14-2009, 03:42 PM
captndesign captndesign is offline
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These are excellent tips. I have just been offered a great chance to write copy for a very very niche site. They are friends of mine and this post was exactly what I needed to see. Thanks!
 
  #77  
Old 12-21-2009, 11:41 AM
Harold Whisker Harold Whisker is offline
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Quote:
Originally Posted by tdd1984 View Post
the thing is about short text it loses its persuasion, and quality, but then again people don't like to set down and read something that is 5 paragraphs long unless its very interesting.

Just a tip from what my article writer was saying she has written two books, and does several articles for me and other seo companies.
I'm not sure what 'persuasion' means here. If a one-paragraph teaser draws in more people to read the whole text, doesn't that contribute toward enticing the reader to take some action? Isn't that, in a way, some form of persuasion?
 
  #78  
Old 12-26-2009, 09:59 PM
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I like to include graphics too. They can be used to make points memorable.
 
  #79  
Old 01-03-2010, 01:33 AM
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Some very good points here! I'm going to go out on a limb, and assume that we're not talking about just bulk text, but also the layout of that copy on the page.

I would add that the aesthetic needs to be considered as well. Don't crowd the reader's eyes! Use a little white space in the layout. Some bullets, taglines, graphics... these all help break the copy up into smaller bits, that are less imposing. A page full of solid text is hard on the eyes, and will discourage many readers from continuing.
 
  #80  
Old 01-05-2010, 09:56 AM
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What about this scenario... I have a friend of mine with a fairly big business dealing with finance and investments and options trading etc. He wants to hire me as a copywriter ... BUT I don't really know how to write that sort of copy???? Can I fake this by writing in a simple way? Like comparing that world to other things? Or do they need a copywriter who specializes in finance?

I apologize if this is a stupid question. I hope you can help me as I want the job but don't know if I can handle it.
 
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