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  #81 (permalink)  
Old 01-05-2010, 09:11 AM
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Quote:
Originally Posted by zipper View Post
What about this scenario... I have a friend of mine with a fairly big business dealing with finance and investments and options trading etc. He wants to hire me as a copywriter ... BUT I don't really know how to write that sort of copy???? Can I fake this by writing in a simple way? Like comparing that world to other things? Or do they need a copywriter who specializes in finance?

I apologize if this is a stupid question. I hope you can help me as I want the job but don't know if I can handle it.
Someone considerably more famous than I once said, "The only stupid question is the one not asked" (or words to that effect).

In some fields, a copywriter can simply do some research on a topic, and avoid expressing a definitive opinion, instead citing the opinions or findings of other, more authoritative sources. Typically, in my experience, writers that attempt to do this in highly technical fields (medicine, law or finance, for example) don't come across as either authoritative or credible. I have seen many opportunities to write articles in the field of finance, and have shied away from them, because it's not my area of expertise.

You might consider explaining that to your friend, and asking his opinion on whether or not you could provide him with the quality of copy he's looking for, without having a background in finance or investments. It's possible that he is intending to provide rough copy, and simply wants someone to "polish" it. That would be a different story. Only your friend can answer your last question.

As a footnote, I'd offer this: Many of us find ourselves doing our best work, when we are most challenged.
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  #82 (permalink)  
Old 01-05-2010, 07:13 PM
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Excellent response. thank you DocC. I shall ask my friend that very question but I shall also consider the fact of expanding my horizons and 'being challenged'.

Thank you for the well thought out response.
 
  #83 (permalink)  
Old 01-05-2010, 08:00 PM
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No problem, mate. Stop back by and let us know how it goes.
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  #84 (permalink)  
Old 02-19-2010, 12:30 AM
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when you are done with the article
go back and cut cut cut, make it shorter , much shorter
use personality, say i think instead of it is or it's been said ...
 
  #85 (permalink)  
Old 02-19-2010, 05:44 AM
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your contents must be must be unique and never be similar to any page online
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  #86 (permalink)  
Old 02-19-2010, 06:18 AM
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rewriting the content and making it short and be direct to the point.
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  #87 (permalink)  
Old 02-21-2010, 03:40 PM
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if you want copywriting tips you should study
Mike Dillard, Yanik Silver, Dan Kennedy, Michael Fortin

those guys are copywriting experts
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  #88 (permalink)  
Old 03-24-2010, 03:47 PM
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Thanks anthony. I'll track down stuff by those guys to help my copywriting skills. Much appreciated.
 
  #89 (permalink)  
Old 03-24-2010, 03:49 PM
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We now have a Writing For The Web forum.
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