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Old 05-20-2007, 06:39 PM   #1 (permalink)
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Here's the most important copywriting tip of all...

Know thy audience.

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Last edited by Dale King; 05-20-2007 at 06:42 PM..
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Old 05-20-2007, 07:13 PM   #2 (permalink)
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use humor and engage the reader with examples/exercises. Like .. if you pick up a cup, hold it close to your nose you will see a dollar sign in the cup .. or .. did you notice last time you visited..etc
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