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Old 05-19-2007, 07:32 PM
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Any Good Copywriting Tips?

Mine: Keep it short, make the point clearly and in a few words as possible. Internet consumers have an extremely short attention span.

What tips have you got?
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Old 05-19-2007, 07:40 PM
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I bold the selling points of the page.

The point that states exactly what we are going to accomplish for them.
 
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Old 05-19-2007, 07:42 PM
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Good point, there. I think short paragraphs also help. People get overwhelmed when they are confronted with huge blocks of text.
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Old 05-19-2007, 07:50 PM
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Short paragraphs do keep people engaged.

-Bulleted paragraphs break down important points as well.
-An occasional number list works
 
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Old 05-20-2007, 10:38 AM
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Copywriting is just a huge subject, perhaps even larger than the almighty SEO.

But there is one tip that allows you to improve your copy quite easily: test it! Do a/b/c split testing and see what works, there's really no other way to know for sure. Only your customers know what they want to hear.

John has a good point on writing short. Now the copy itself doesn't have to be short, people will read it if it is interesting. But you should always use short and simple sentences. And avoid using too fancy words for the general public, especially if your target audience is international.

Bullet point lists are great. Talking about benefits and not the features usually works. As do customer testimonials. Being personal and telling them your story works for many types of visitors. Backing up your claims works. Having a real guarantee works, too.

These are just the few first things that came to my mind. If someone is interested to hear my opinion on their copies, post it to the Website critique section and I would love to take a look.
 
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Old 05-20-2007, 05:17 PM
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Quote:
Originally Posted by jv16 View Post

Bullet point lists are great. Talking about benefits and not the features usually works. As do customer testimonials. Being personal and telling them your story works for many types of visitors. Backing up your claims works. Having a real guarantee works, too.

Good ones, keep 'em coming.
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Old 05-20-2007, 05:39 PM
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Here's the most important copywriting tip of all...

Know thy audience.

Dale King

Last edited by Dale King; 05-20-2007 at 05:42 PM.
 
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Old 05-20-2007, 06:13 PM
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use humor and engage the reader with examples/exercises. Like .. if you pick up a cup, hold it close to your nose you will see a dollar sign in the cup .. or .. did you notice last time you visited..etc
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Old 05-21-2007, 05:18 PM
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- Open up with the best headline. People will read the longest sales letter if the headline is interesting enough.

- use the P.S and the P.P.S and such, a lot of people just scroll down to read them.

- Good risk reversal that can be seen easily

- always put your name on the page. A picture of yourself (not a stock photo) also helps

- Focus on the benefits not the features
 
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Old 05-23-2007, 12:06 AM
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Don't forget the call to action.
 
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Old 05-26-2007, 11:47 PM
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Avoid fluffy, or overly ambitious claims. Keep all facts on evidence based only.
As soon as I see "best", "only place on the market", I feel a loss of credibility of the article as being less informative (value added) and more promotional.
 
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Old 05-26-2007, 11:51 PM
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Originally Posted by WagerX View Post
Avoid fluffy, or overly ambitious claims. Keep all facts on evidence based only.
As soon as I see "best", "only place on the market", I feel a loss of credibility of the article as being less informative (value added) and more promotional.
Very good.
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Old 05-27-2007, 12:55 PM
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I use the inverted pyramid style: I start with a teaser, which summarizes the main idea of the article and makes the reader wonder on the how and the why.
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Old 05-27-2007, 06:11 PM
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* Attract reader's attention by

* * * Keeping the length of the writing short (not too short)

* * * Cover the maximum points related to the topic (outline in case of too many aspects will be much better)

* * * Proper ending


* Avoid the use of unauthentic information

* Quote success stories

* Avoid being verbose
 
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Old 05-28-2007, 12:07 AM
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Good copyrighting is essential to have a successful internet website.
The first step is to know your target audience. Don't assume that every member of your target market is the same. People in different demographics think and feel differently and it is important that you communicate with them on their level. Therefore, it is important to do a little research to get a better understanding of your target market. You can then start to think like the prospect rather than the marketer.
 
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Old 05-28-2007, 02:17 AM
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Clear, short direct to the point.
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Old 05-28-2007, 03:54 AM
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  • Communicate the benefit in simple terms
  • Use Action Verbs
 
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Old 05-28-2007, 03:29 PM
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long vs short

the thing is about short text it loses its persuasion, and quality, but then again people don't like to set down and read something that is 5 paragraphs long unless its very interesting.

Just a tip from what my article writer was saying she has written two books, and does several articles for me and other seo companies.
 
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Old 05-28-2007, 03:30 PM
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john

Quote:
Originally Posted by John Scott View Post
Mine: Keep it short, make the point clearly and in a few words as possible. Internet consumers have an extremely short attention span.

What tips have you got?
John if you need some quality articles tell me we got a great quality article writer. There not cheap, but there good articles by every means.
 
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Old 05-31-2007, 06:35 PM
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Angry

What was the point to this post?
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