Yahoo Launch A New Pricing Model

[peter_d]

Should result in better value for advertisers:

http://www.ysmblog.com/blog/2007/06/...lls-out-today/

It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads. Previously, you were charged the same for traffic from all web sites within our distribution network. Now, with quality-based pricing, you may be charged less for certain clicks than you otherwise would pay, depending on the overall quality of the traffic provided by our distribution partners. As a result, your click charges can decrease. “Quality” is calculated based on conversion rates and other measurements of the ability of our partners’ sites to deliver more interested, valuable customers to you.

[factoring]

It is about time they came out with something like this. I shut off my campaigns with Yahoo because I kept getting terrible traffic from their partner sites. Paying $14 per click can get pretty expensive.

[sfod_d223]

I got sent the same message and really like the idea that they finally implemented this. Other forums were getting it all wrong by thinking this pertained to publishers rather than advertisers.

[cldnails]

Bad for publishers, since I doubt Yahoo will do a good job of communicating what they consider 'quality' traffic. How the hell can Yahoo calculate MY conversion rates?

I received that email few days ago, I suppose it's noble. It's Yahoo's way to try and differentiate the market place of contextual advertising. Good luck.

[sfod_d223]

Yahoo has a handful of publishers as it is. This going to be good when they finally come out of "Beta". The select few could make some pretty good coin with "quality" clicks.