How well do direct mailer programs work?

mymoney26 · 06-23-2007, 01:09 PM

There are many schools of thought on direct mail programs. The biggest problem I can see is people forget they gave you permission to send e-mail, even with the disclaimer on the bottom and could accuse you of spam

Has anyone had experience with these programs and how well does it work?

chicgeek · 06-25-2007, 09:19 AM

Moved to the marketing forum.

AnaB · 06-25-2007, 12:41 PM

Quote:

Originally Posted by mymoney26

There are many schools of thought on direct mail programs. The biggest problem I can see is people forget they gave you permission to send e-mail, even with the disclaimer on the bottom and could accuse you of spam

Has anyone had experience with these programs and how well does it work?

They work very well but have a learning curve involved. As for the people who forget they subscribed, you can eliminate that by keeping in contact frequently and reminding them in each email (in the footer etc as you see fit) and for the ones who still can't remember, they can hit the unsubscribe link and both of you can move on. For the ones who hit the spam button, have a reputable autoresponder company to save you

And, enjoy the profits

Best Regards,

Ana