| Marketing Forum Marketing, branding and advertising discussions. Online and off-line marketing discussions. |
06-26-2007, 06:55 AM
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#1 (permalink)
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CEO, V7 Inc
Join Date: 09-27-03
Location: Japan, mostly
Posts: 42,047
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Purchase Analysis
We are all Internet users. So share elements of marketing that helped to convince you to buy something, online preferably.
Today I was searching for something and the page title was :
Company Name - The Largest Selection of Blah Blah Blah
The "largest" caught my eye, and I clicked through, registered and placed an order.
It WASN'T in the #1 spot, but the sites in the #1, #2 and #3 spots had longer domains and appeared less legitimate.
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06-26-2007, 07:13 AM
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#2 (permalink)
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v7n Mentor
Join Date: 01-16-07
Location: Assen, the Netherlands
Posts: 1,378
Latest Blog: None
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Prices, ofcourse prices. I'd like to see instantly what I am paying.
Also brandname would be nice, f.e. when buying electronics. I will never buy a socalled B brand.
I'm not really falling for lines like The cheapest you'll find, etc. It's bullshit anyway.
When shopping online, shipping cost is also nice to see.
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06-26-2007, 08:36 AM
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#3 (permalink)
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Inactive
Join Date: 06-23-07
Location: Calgary, Alberta Canada
Posts: 8
Latest Blog: None
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Good headline/content
Do I really need product or service XYZ? Well if I do then...
If the sales page makes too many bs promises then I stay away. Also if the sales pitch and testimonials takes three or more pages before the purchase option for the product...well forget it.
I am not wasting my time reading a bunch of junk. The message has to get to the point.
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06-27-2007, 07:05 AM
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#4 (permalink)
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v7n Mentor
Join Date: 01-16-07
Location: Assen, the Netherlands
Posts: 1,378
Latest Blog: None
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Weird text colors and fonts also make me scare away.
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06-27-2007, 07:13 AM
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#5 (permalink)
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Contributing Member
Join Date: 03-30-07
Location: Illinois
Posts: 131
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When I buy online, it's generally because I am actually hunting for something and I want that thing.
If I really, really want to buy something and it's very difficult to find, I'll deal with disorganized pages and click as many as 3 pages and still buy the item.
Sometimes, I do run across impulse buy items. But in that case, if I can't figure out the price for the item and estimate shipping before dealing with the shopping cart, I don't buy.
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06-27-2007, 01:39 PM
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#6 (permalink)
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Moderator
Join Date: 06-12-04
Location: Chicago, IL
Posts: 236
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As simple as it may sound...a real phone number with a real person that answers it. I won't do business with a company that doesn't have an easy to find support/customer service listed on their website. Before I buy I always call the number - if it goes straight to voicemail, is wrong (you'd be surprised) or is nothing more than an obvious answering service that's where I stop and look for another source.
The next thing I always look for is the return policy.
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06-28-2007, 01:28 AM
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#7 (permalink)
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v7n Mentor
Join Date: 01-16-07
Location: Assen, the Netherlands
Posts: 1,378
Latest Blog: None
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Quote:
Originally Posted by GuyFromChicago
As simple as it may sound...a real phone number with a real person that answers it. I won't do business with a company that doesn't have an easy to find support/customer service listed on their website. Before I buy I always call the number - if it goes straight to voicemail, is wrong (you'd be surprised) or is nothing more than an obvious answering service that's where I stop and look for another source.
The next thing I always look for is the return policy.
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That's actually a pretty good tip, thanks 
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06-28-2007, 09:36 AM
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#8 (permalink)
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Moderator
Join Date: 06-12-04
Location: Chicago, IL
Posts: 236
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Quote:
Originally Posted by Jesse Vlasveld
That's actually a pretty good tip, thanks 
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Most of the time you'll never need the phone number, but that one time you do and you find out there isn;t one it's a hassle. A few years back I had about $5,000 tied up with a company that I didn;t have a phone number for. I ended up getting my $ back but it took 2 months of annoying e-mail exchanges to get is squared away.
In terms of refund policy - I like the "return it for any reason at anytime for a full refund".
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06-29-2007, 05:30 AM
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#9 (permalink)
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Contributing Member
Join Date: 04-02-07
Posts: 186
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Quote:
Originally Posted by GuyFromChicago
In terms of refund policy - I like the "return it for any reason at anytime for a full refund".
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Sounds pretty good for online buyers but not really possible in realistic deals.
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06-29-2007, 07:53 AM
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#10 (permalink)
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CEO, V7 Inc
Join Date: 09-27-03
Location: Japan, mostly
Posts: 42,047
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I appreciate the input so far, but I was actually curious to take this in another direction. Instead of focusing on the factors that pop into mind as commonly affecting your purchasing decisions, let's analyze actual recent purchases. I think by doing so, we can find factors that we may have overlooked in the past.
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06-29-2007, 08:24 AM
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#11 (permalink)
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Contributing Member
Join Date: 12-20-06
Posts: 62
Latest Blog: None
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My buying process is usually pretty straight forward:
1) Search for lowest prices on Froogle or Yahoo Shopping inncluding shipping. Froogle and Yahoo Shopping to a more than adequate job nowadays of locating merchants and merchandise, that other searches are not really necessary.
2) Attempt to determine whether the merchant is legit using a number of factors such as longevity, user ratings (if available), BBBOnline.org, etc.
3) Check whether the lowest prices from acceptable merchants are sufficiently low enough to warrant a purchased when compared to a well known merchant (e.g. Walmart) and make a decision which way to go.
I have to say though, that I am not the usual "consumer", in that I just don't go around this world nowadays looking to consume. I live a pretty quiet life and only buy and "consume", those things that I really need. Ads and other marketing gimics, pretty much roll off my back.
Rich
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06-29-2007, 09:26 AM
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#12 (permalink)
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Moderator
Join Date: 06-12-04
Location: Chicago, IL
Posts: 236
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Quote:
Originally Posted by Mark07
Sounds pretty good for online buyers but not really possible in realistic deals.
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Sorry, disagree. I know of a number of companies with that policy. If you have a quality product/service people won't want to return it so it works out well for the buyer and seller.
Quote:
Originally Posted by John Scott
I appreciate the input so far, but I was actually curious to take this in another direction. Instead of focusing on the factors that pop into mind as commonly affecting your purchasing decisions, let's analyze actual recent purchases. I think by doing so, we can find factors that we may have overlooked in the past.
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John, I think I see where you'd like to take this. The issue I have is that even if I don't want to admit it, I don't look at the Internet like a "normal" user would. That includes online shopping.
I'm sure my wife will be shopping online this weekend...I'll see what I can gather from her activities. When it comes to online shopping she's as "normal" as it gets.
Last edited by GuyFromChicago : 06-29-2007 at 09:31 AM.
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06-29-2007, 03:36 PM
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#13 (permalink)
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Contributing Member
Join Date: 05-14-07
Location: Kansas
Posts: 549
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Well I have been on a web marketing campaign recently and what attracted me to the V7n Directory was their advertisement of V7n as a network. It made me feel I wasn't just getting a review for the directory, but like I was joining an entire community. My theory is that is one reason why they recently got authority status, because the V7n is much more that just a directory.
v7n is so easy a cave man could do it.
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06-29-2007, 04:22 PM
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#14 (permalink)
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Empress™
Join Date: 08-19-04
Location: York, UK
Posts: 17,942
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May I add that I despise those commercials...
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06-29-2007, 04:33 PM
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#15 (permalink)
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Contributing Member
Join Date: 05-14-07
Location: Kansas
Posts: 549
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Quote:
Originally Posted by chicgeek
May I add that I despise those commercials...
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Is that why you wouldn't review my website......you hate cavemen? We get no respect these days 
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06-29-2007, 07:10 PM
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#16 (permalink)
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Contributing Member
Join Date: 03-30-07
Location: Illinois
Posts: 131
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Cornbread-- I noticed you regressed! What happened to the old smiling Cornbread? 
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06-29-2007, 09:54 PM
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#17 (permalink)
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Empress™
Join Date: 08-19-04
Location: York, UK
Posts: 17,942
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Quote:
Originally Posted by Cornbread
Is that why you wouldn't review my website......you hate cavemen? We get no respect these days 
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I reviewed your site, to be sure. 
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06-30-2007, 04:15 AM
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#18 (permalink)
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Contributing Member
Join Date: 05-14-07
Location: Kansas
Posts: 549
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Just having fun Lucia, I am really not depressed. Chicgeek, I am still waiting on an answer from the last two PMs I sent you. Now I know why, my problems started when I changed my avatar.
So to get back on topic. Another thing I look for when deciding if I want to get listed in a directory is how well organized it is. If it's hard to navigate around and find stuff then I don't want to be part of it.
When purchasing with a credit card I want to feel like the site is a legitimate business. Customer feeback areas are nice to establish customer service. Have you ever paid for something on the internet with a credit card and didn't get the product or service that you wanted and then had no way to contact them? That is a real nightmare.
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06-30-2007, 08:55 AM
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#19 (permalink)
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Empress™
Join Date: 08-19-04
Location: York, UK
Posts: 17,942
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Err... which PM...? The one asking me to review your site..? Which I already reviewed.
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