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Old 08-21-2007, 12:01 AM   #1 (permalink)
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Improving Ad Impact and Retention
Toyota's ad for their hybrid car, the Prius, featured a Prius stopped at a red light, and the caption:

Quote:
When it sees red, it charges.
The reference is to the fact that the Prius charges its batteries when it is stopped.

The ad doesn't make this fact overtly obvious. You have to think about it. By requiring the consumer to think, the ad burrows its way into the consumer mind. Ad impact and retention is improved.

Requiring thought increases ad impact and ad retention.

Do you know of any other ads that made an impact on you?
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Old 08-21-2007, 05:18 AM   #2 (permalink)
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VISA Commercial by Pierce Brosnan and Zhang Ziyi.
Xbox Banned ad commercial "Life is Short"
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