Greg,
I realize what I am about to post is completely off topic, so if the moderator delete's it, or moves it to another forum understood.
In reading your post and checking out your links, I got the picture about CommonAmerica.
Okay, what it is my point. The other day, in the Chat and Rave section over at crea8siteforum.com, one of the mods pointed out the following site:
http://homokaasu.org/gematriculator/
When you check out the website for whitehouse.gov you will get a rather interesting result.
Okay, returning to the topic at hand.
Hajamie
From my research paying for pop ups to generate traffic apparently has gone the same way as the dodo bird.
I am not an expert on this topic, but given the general consumer outrage, I would say this makes sense.
And getting involved with a firm like ... the one which causes a pop up ad to appear on a person's browser when visiting certain sites ... given the big fuss about spyware, ongoing litigation, legislation in Utah, etc., etc. ... even your spiritual advisor would say pass.
However, some firms are now promoting "pop-in" or "drop-in" advertising to generate traffic as the newest and best method since sliced bread.
(This method has be "on the go" since last fall, at least.)
Personally, I can't vouch for it and how the consumer will view a "drop-in" ad given the general scream being heard from consumers concerning over zealous advertising techniques is an open question.
If people are interested, one group which is pushing this is Sam Robbins and Co over at Adminder.com.
My problem with it? Unless done extremely tastefully, in concept I see no difference between pop ups and drop-ins.
When the consumer is confronted with a huge drop-in ad unrelated to the content of the web site being visited, IMHO he or she is going to have about the same excitement as stepping into a pile of ... but hey, stats don't lie.
I am sure the folks at Adminder.com will gladly take you through all the ins and outs.
Back up for just one second.
The drop-in advert is part of the "skin" for the site, as opposed to opening a new window in your browser, which happens with a pop up or pop under ad. If carried out tastefully, this makes it less intrusive to the visitor and this approach steps around the software which blocks pop up adverts.
This is the main reason why advertisers are seeing better results with this approach.
But I reiterate the comment of other posters.
Many consumers now view pop up advertising as another form of "spam" or abusive marketing practice, at least when the advert is totally unrelated to the site content, which I gather is what you are contemplating.
From studies I have read, when it is a tasteful pop up or drop-in ad for a product or service you market on your own site, the visitor will not be as easily offended. But, don't bombard the visitor. Make sure the ad is tastefully done and set it up, so the advert only appears once during the visit or a return visit within a specified period of time.
Interesting though. Visit the sites of many marketers and you will no longer find pop up or drop in adverts at all.
Well there you have it.
Kind regards,
John Glube
Toronto, Canada