Best PPC Management Tool for Adwords, YSM and Microsoft AdCenter?

[Azam.biz]

Couldn't find a section on paid search, so thought this might be the most relevant section on V7N.

There's lots of well known tools out there to management PPC accounts across different search engines. Just wondering which ones people had tried and found to be user-friendly and effective.


What I'm looking for is software that allows you to manage a keyword inventory across multiple search engines. So you have one interface to manage keywords on Adwords, Yahoo, MSN etc.

I've researched quite a few of the best known solutions and they cost a few thousand dollars a month for managing tens of thousands of keywords. Is there any reasonably priced software out there costing, say, a few hundred dollars a month to manage large numbers of keywords?
Cheers.

[swapw]

Give Wordze a try, it's a pretty good tool which you can try for free before paying for it on a monthly basis at an affordable price. Here's a link if you need it: http://www.wordze.com/


-Swapw

[Azam.biz]

I know about Wordze, but was not aware that it had a single interface to allow you to manage keywords on different PPC search engines.

Spent ages looking on the Wordze site and couldn't find the section which allows you to do that.

Could you please tell me where.

[swapw]

Remember one thing about Keyword research, it's different for all search engines. From my personal experience, what keyword works on Google may not work in Yahoo. What works in Yahoo may not work in Google.

The strategies are different as well. Personally I don't even look at MS adcenter because the fishes are just too little there. Now, I don't believe such a tool exist if you are talking giving you the solution to all three engines. If there were, you best NOT use it because it's most likely being used by a bunch of other PPC affiliates.

This will sound a bit odd, but what I find the most successful is actually shying away from any tool but to think outside the box for the words itself. This will get you the $$$$ not the tools believe me.

-Swapw

[Azam.biz]

Thanks for your feedback and I understand what you are saying. However I think your approach may be considered to be a bit luddite. Imagine saying all those wonderful features that Word has are no use. Imagine saying that the Spell Check facility is not valuable.

Any serious PPCer uses tools. We use several and they make our life so much easier.

A field can be ploughed/seeded by hand and the work can also be done with a tractor? Which method would you rather employ?

[swapw]

As a veteran of this industry and used these tools, I have found using my head to be the most successful. However, if you want to jump into using the tools I ain't stopping ya! But once you've thrown all of your money away be forewarned.