***Help: About Positioning***

pcmtv · 04-24-2004, 08:52 AM

Hello,everybody,
i'm a university student in China. and i have to translate two articles or material about Positioning (because my thesis is about this topic),the translation is part of my thesis.

it's hard to find the english original materials of positioning in my country.
so if you have any cases or articles or material about Positioning (both theory and methodology or cases of famouse brands are ok) ,please post them here,or send me via e-mail?

thanks a million

my email is : yeletaxi@msn.com

sem4u · 04-25-2004, 12:41 AM

Welcome to IMR

Take a look here:
http://www.google.co.uk/search?hl=en...dy+brand&meta=

pcmtv · 04-25-2004, 04:16 AM

go to have a looook~~

Greencat · 04-26-2004, 10:40 PM

Errr... I am from Taiwan, and I believe that in Taiwan there are quite a lot of this kind of books. I've never done any research of this kind, so I would be wrong, but in Taiwan people read a lot about business and marketing etc., so I think there must have a lot of books of this kind. Also in Hongkong would be the same.

If you are going to do some serious research, I would suggest you to try to find some books in this subject. You can use A9.com, a new search engine of Amazon.com, to search the web and at the same time you can search for relate books.