A lot of e-commerce owners or marketing companies believe a blog will bring customers and convert in sales.
A blog will bring you traffic and will give you a better ranking in SE. If your blog is well made and the links pointed to your e-commerce, your ranking will be better , and you will get a better exposure, then convert into sales.
Basically the benefit would be indirect, same principal with articles.
Hope that will answer your question
“Don't walk in front of me; I may not follow. Don't walk behind me; I may not lead. Just walk beside me and be my friend.”
Last edited by Brave7; 11-26-2007 at 08:02 PM.