Hi All - Just wanted to let you know about a Marketing resource which is freely available to you: the Plimus Learning Center at
https://secure.plimus.com/learningcenter.html.
Now, full disclosure, this thing does, in fact, explain how to use the Plimus system, so I'm not being altogether altruistic. However, the Marketing section has a bundle of articles that are designed to be more generally-applicable, in areas like how to do promotions, execute a global pricing strategy, and the like.
If you have any ideas for additional topics, PM me at
simonj@plimus.com.