Brand Management

[damonjim]

facebook fan pages is also help in banding it is the most attractive Way for the branding.

[Harold Whisker]

FaceBook seems to help, though I'm not sure how to measure the ROI on spending time maintaining an account/ persona fabricated for your main site.

[takydine]

but sometimes you can't help being the worst in the market
let's say godaddy, when ever i read godaddy, the word sucks is always close to it
i know some people who even built special websites and made them famous just to destroy that brand's reputation

[Brain]

I agree that your Brand is purely built on reputation. It takes a lot of hard work to establish brands and bring it to a stage where people trust you.

Look at all the big companies. One blunder and the whole world is at it. The best thing to do in this kind of situation is to manage your brand tactfully. This is where your PR comes in to place. All together brand management is the combination of your brand features and activities that eventually lead to a successful brand.