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In-house marketing
Sometimes, spending energy and time on in-house marketing is better than spending it directly trying to get new members. By "in-house marketing' I mean spending time and energy making your existing members happier. Word of mouth is a very powerful force, or can be. The happier they are, the more likely they are to not only stay, but to speak well of you to others. Just something to think about. Sometimes I think people forget the power of that approach. It's easy to, because you want new, additional people and your instincts can tell you to just directly go get them.
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