press release distribution - how can it be made effective

[mitra]

I've few questions on press release distribution.

How good it be to go for press release distribution to generate traffic for my website?

I've made a list of 50 free press release publication websites. If I submit there it will be published in their sites. But I want to target for a coverage in popular news medias across different states in US. I'm ready to pay for it.

Can anyone suggest me how can get to fulfill that? Is there anyone who give the same service?

[mitra]

I'd appreciate if anyone of you can help me out with this.

[Brad Gosse]

I use prweb paid version myself.

But I also hand submit my hot list of publications directly to the editors. Depending on what I am releasing I will FED EX samples of the product, swag AND the release. Makes a huge impact.

I have gotten free press in many magazines just for sending samples

[dee_el07]

I don't do press releasing.. I just thought that doing that thing is just a waste of time. I just put my article on my blog and optimized that blog..

[Zafar Ahmed]

Originally Posted by Brad Gosse

I use prweb paid version myself.

But I also hand submit my hot list of publications directly to the editors. Depending on what I am releasing I will FED EX samples of the product, swag AND the release. Makes a huge impact.

I have gotten free press in many magazines just for sending samples

Hi Brad,

Do you mean FEDEX to those magazine companies?

Do they even consider it?

Thank you.

[corneo]

My site is a service so there is no samples to give. (reporters and editors are greedy so they want samples)

I've been looking at site/companies that claim they will move your press release around and the one thing I want to see that most of these sites don't have is: Show me the press releases that made it to the news.
I found one site (out of 20) that actually did show press leases they put out there that did get in the news media.

So my attitude for these sites is "they're full of B.S." Now I just blog the release and hope for the best.

In the U.S. there are 2 major papers that if they carry you storie it will go like wild fire. NYtimes and the Washington Post. I suggest looking at newspapers and see where they get their stories from and submit it to them.

[Zafar Ahmed]

Has any tried paying these newspaper to publish your story or a review on you?

[mitra]

I just have written a mail to a PR agency. They advised me to try http://www.prnewswire.com/

[Jacob34]

Originally Posted by Brad Gosse

I use prweb paid version myself.

But I also hand submit my hot list of publications directly to the editors. Depending on what I am releasing I will FED EX samples of the product, swag AND the release. Makes a huge impact.

I have gotten free press in many magazines just for sending samples

it worked for me

[Brad Gosse]

Do you mean FEDEX to those magazine companies?

FED EX is a courier service. I send samples of my product/service or tshirts etc to the magazines and news agencies I want to target specifically.

Do they even consider it?
Yes

[Modulesoft]

You should go for free link from good PR. Link may be from press release, blog, article, or directory sites link should be quality link from quality sites. Then it will increase your ranking and popular your site.

Thanks
Modulesoft
SEO service

[brentBschool]

I think PRWeb was mentioned. They are a great source on how Press Releases are gaining new life online.

Also check out this post on David Meerman Scott's blog: http://www.webinknow.com/press_relea...ent/index.html

He is a great proponent of the value of the press release.

Brent

[swapw]

Originally Posted by Brad Gosse

I use prweb paid version myself.

But I also hand submit my hot list of publications directly to the editors. Depending on what I am releasing I will FED EX samples of the product, swag AND the release. Makes a huge impact.

I have gotten free press in many magazines just for sending samples

I've always done them just through the web, in terms of the actual mailing of products do you mind sharing the list of magazine companies you target? This is very interesting...

- Swapw

[mitra]

brad, could you please help me out with this?

1) From where you have got hot list of publications for submission directly to the editors?
2) what is FED EX samples? How can I get it?

[mitra]

I doubt how a press release can be a good link source for SE rankings becoz the content will be same in all websites. I'm not only looking for online visibility, it'd be great if it goes to niche editors for review purpose. I think prnewswire would be ideal for it. what do you say?

[Brad Gosse]

Originally Posted by swapw

I've always done them just through the web, in terms of the actual mailing of products do you mind sharing the list of magazine companies you target? This is very interesting...

- Swapw

It depends on the release.

If it's tech related I always include WIRED, Popular Science, Stuff, etc.

If it's for men I target Maxim, GQ, Details etc

If it's celeb focused I target People, Star, and other celeb rags.

Every press release I sit down and say who would I want to see this story run in.

PR is not about quantity it's about quality. I would rather have one good story in WIRED than 20 crappy mentions on some unknown blogs.

[Zafar Ahmed]

Originally Posted by Brad Gosse

Do you mean FEDEX to those magazine companies?

FED EX is a courier service. I send samples of my product/service or tshirts etc to the magazines and news agencies I want to target specifically.

Do they even consider it?
Yes

Brad,

Why are you using FEDEX with a space in between? It's not FED EX.

[Natural Elements]

Originally Posted by Brad Gosse

It depends on the release.

PR is not about quantity it's about quality. I would rather have one good story in WIRED than 20 crappy mentions on some unknown blogs.

You are right a good PR, well distributed will provide an excellent exposure on all the best media.

The traffic that my PR generated is incredible. I recommend anyone to try making one that work with your website link.

Good luck in your project.

[TravisT]

Question, I have read about press releases and I have a new blog that I think would be quite useful to the medical field. It is a blog about personal experience, not just trying to be informative like so many are.

I'm looking over PRweb, it seems fairly expensive but I might give it a shot. Which one do you recommend? They have 4 packages ranging from $80 (Standard Visibility) to $360 (Media Visibility)

[webcosmo]

Unless you got a newsworthy story, chances are slim any newspaper would publish it. Buying newspaper ads probably could be much easier to deal with.