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Old 05-07-2017, 10:45 AM
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Optimizing YouTube For E-commerce In 2017

Watching videos is really cool, I want a ton every week. Ever put any videos on your e-commerce website or upload them to get business/leads from youtube?

Check out the blog post and let me know your comments.

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As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, being the best-known video sharing service, is an incredibly important tool for any online marketer. However, there is a huge gap between deciding to use it for marketing and actually achieving any success in this field. So how does one go about it?

It is not as easy task as it may seem, for e-commerce communication is by definition purely commercial in 99 percent of situations, and you will have a hard time persuading your clients, both current and potential, that the primary goal of any video you publish is not to get into their wallets.
Continued at: https://www.searchenginepeople.com/b...ecommerce.html
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Old 05-11-2017, 02:29 PM
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Make sure it is useful. Find out what your customers care about and give it to them.
Too many people focus on useful content & I think we're approaching a saturation point with regards to that. Ecommerce companies sell more or less the same things so the 'useful' content can't be all that different.

What businesses (especially the smaller ones) need to do is to cut through the clutter by making content that is entertaining instead. Amazon has nailed this here in India by making a popular series of webisodes like this one

https://youtu.be/akH-5adtYoA
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