Quote:
Originally Posted by man
Hi,
I have been working on an ecommerce site for the last few years but am moving onto a new project having got that up and running.
Now with the ecommerce site it was fairly simple for me to look at costs and expected turnover and see what we needed to do to make money.
But the project I am just starting to look at will initally run solely of ad revenue.
So the question is how do I work out how many visitors I need in order to make x amount of money.
I can weigh up against the running costs of the site to see whether or not it is worth going after.
Thanks, Richard
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Hello Richard,
There are many elements in your business that are important, but there are two important ones that determine its success or failure. These elements are:
1.Traffic
2.Conversion
You can have best product and best website in the world but if nobody has ever visited your website and seen your product then you are not going to make any sales.
On other side if you are going to yell out on the internet get the visitors but if you dont have a good sales copy then also you might not have any conversion. There is a very fine line between these two scenarios.
There are lot of site which will offer you free traffic or some will paid ones but what is important is to get the targeted traffic to your website. There are many people obsessed with getting millions of visitor to the website and think that is going to increase their page rank with google, but that is not the case either, there are lot of things needs to be considered like the keywords you are using its density etc.
When you are driving traffic to your site and you don’t know what type of traffic it is, you are wasting a lot of time and effort. You want visitors that are interested in what you are offering, you want people that land on your site and do what you expect them to do. In other words, you want traffic that works with your business and decides to opt in or buy.
Don’t make the common mistake of driving a lot of traffic to your site, looking at your traffic statistics and getting excited. It is the wrong approach, because if these big traffic statistic numbers don’t bring in money it is a complete waste of time.
You have to drive targeted visitors to your site and in order to do this you need to keep two things in mind:
1.The quality of the message you put out
2.The place where you deliver that message
Your message has to be delivered where your prospects are and it has to make them visit your site. Sometimes you are delivering the right message, but you don’t know if you are doing it in the right place.
So, what to do? The answer is very simple, you just have to track your links to know where your traffic is coming from and how it is converting. There are lot of services out there that you can use to track your links, hypertracker is one of them.
When you know your numbers, then you focus only on the sources of traffic that are converting better. This way, you will save a tremendous amount of time and money and you will be more efficient and productive… You will make more as you have the people visiting your site that will pay you for your service/product.
In conclusion… You should have the quality targeted visitors to your website, who come to your website and are interested in buying something from you. You should be able to work out what sales copy is working with you that means if you are getting that traffic but not the conversion then its time to change the sales copy, and you should be able to track the visitors comming from different sources.
Thanks,
mkhan
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