Best Rankings but NO BUSINESS?

mit · Share | #1 (**permalink**) 08-09-2010, 03:51 AM

Guys,

This is too strange for me.

I am doing SEOing a website for a while now, got all the good placements in Google for every competitive keywords but still no Business i.e. no inquiries.

What could be reason?

Snooks · #2 (**permalink**) 08-09-2010, 03:58 AM

Well the hardest part is getting people to the site. The SEO, the marketing, etc.

The next hardest part is getting them to buy. Are the goods to expensive? Are the items of reasonable quality? How do they compare with other sites?

Not knowing the niche nor the product, its impossible to say......but if you are not converting visitors to sales, then something is wrong. (but obviously you knew that)

We probably would need more info if we are to impart specific suggestions or advice.

**Cricket** · #3 (**permalink**) 08-09-2010, 04:05 AM

Quote:

Originally Posted by mit

Guys,

This is too strange for me.

I am doing SEOing a website for a while now, got all the good placements in Google for every competitive keywords but still no Business i.e. no inquiries.

What could be reason?

Question #1 - Is the topic SERPs resulting in them clicking on the site but not taking action? Or, are they not visiting?

If it is that you are getting visits but not sales or action being taken, I have an article on my site that may help you. http://www.gnc-web-creations.com/con...evelopment.htm

**Cricket** · #4 (**permalink**) 08-09-2010, 04:11 AM

P.S. One other thing I have seen is people choosing the wrong key phrase. Meaning the site does not offer EXACTLY what the visitor was expecting when they searched for that phrase to they continue their search quickly. Have you checked how long visitors are staying on the site?

inspirohost · #5 (**permalink**) 08-09-2010, 04:22 AM

Perhaps integrate a live chat script such as Zopim or Kayako and actually ask your visitors what they're looking for and figure out a way to convert them.

Transcription Plus · #6 (**permalink**) 08-09-2010, 07:40 AM

I would agree with Cricket. It sounds like people are clicking through to your site (correct me if I'm wrong) but then they are leaving and therefore you're not converting. The questions I would ask are:

1) Does my content provide exactly what the user is interested in?
2) Can I reconfigure my landing pages to make them more attractive?
3) What can Google Analytics tell me about what users are doing? For example, are they only looking at the landing page, and then leaving, or are they looking around the site for some time?

These may give you clues as to what's really going on here.

outsourcingrbts · #7 (**permalink**) 08-10-2010, 05:13 AM

I think there is many types of reason such as
1.Due to low quality of content
2.No links from social networking
3.Content is different from your product
4.Try for local business etc

Will7 · #8 (**permalink**) 08-10-2010, 07:34 AM

What kind of products or services that you are offering? Usually price is often the main reason that you are not getting the sales. You might have your shop located right in the center of the busiest street but if you place prices too high to justify the kind of products or services you provide, you will still end up nothing.

wjohn18 · #9 (**permalink**) 08-10-2010, 05:53 PM

The thing is you should have complete knowledge on your competitor's website and their products. You should keep on updating your site with new offers.

Qing_Zopim · #10 (**permalink**) 08-10-2010, 11:49 PM

Quote:

Originally Posted by inspirohost

Perhaps integrate a live chat script such as Zopim or Kayako and actually ask your visitors what they're looking for and figure out a way to convert them.

If you're looking for real insights from real users i.e. straight from the horses mouth, you can consider Zopim. Zopim shows you which visitors clicked through from the ad, and what they are doing, in real time.

Try out the Advanced Trigger! It can notify you when someone click through on the ad and gets to the landing page. You can watch them as they surf your site, observe which pages they are surfing, which pages they go to subsequently, in real time. You can even choose to automatically start a chat with them (provided you're logged on), if they are on the page for longer than say, 2 or 3 minutes.

It is available on the Dashboard under "Labs" > "Advanced Triggers" when you sign up for an account. You need to embed the script on your website first to start seeing visitors.

Real insights from real users - if that's what you're looking for, and you don't mind trying out a free application, do give it a go

GeorgeKuipers · #11 (**permalink**) 08-11-2010, 04:03 AM

mit, your input data is insufficient to provide any real answers. If you answer those questions above, probably we can give you some insights. There maybe multiple reasons:

- unclear or broken navigation on the site
- inattractive colors
- amateur design style of the site
- high prices
- no guarantees specified
- wrong snippets (title, description, etc) of landing pages in SERPs
- high positions in SERP but for low-frequency usage keywords

Check your GA reports finally

ramirezhenry55 · #12 (**permalink**) 08-11-2010, 08:37 AM

Is your products of good quality? Is it reasonably priced or do your offer add-ons. If you have done a good SEO then you should also be aware of what the competitors are offering which you are not.

danielaa · #13 (**permalink**) 08-22-2010, 09:34 AM

Quote:

Originally Posted by mit

Guys,

This is too strange for me.

I am doing SEOing a website for a while now, got all the good placements in Google for every competitive keywords but still no Business i.e. no inquiries.

What could be reason?

I had a such a experience with one Technology Related site. I worked a lot in SEO , Internet Marketing but no success with getting people to but the product .. When I watched the Analytics I saw that people are not staying long in the site.. The issue was the site was very complicated and difficult for people to understand and find the product they were searching for... Was not User Friendly and not easy to understand.
When the company corrected this issues they got success and got a lot of new customers.

devonshire · #14 (**permalink**) 08-22-2010, 10:15 AM

I had the exact same problem on one of my e-commerce websites. I had failed to do a number of things which came back to bite me. 1.) I did not do adequate market research regarding my competitors. 2.) My prices were not competitive 3.) My site design was amatuerish 4.) I did not have creative content on the site to provide incentive for customers to buy 5.) I had to many types of products on the site 6.) my keywords were to general probably leading to customers not finding what they were looking for. My site was ranked number one on MSN and Yahoo for its category and 2 on Google, but no conversions. Here is what I did. I found that some of my wholsalers were actually charging me retail prices, I had added my margin. (one was charging me more than retail) I dropped these wholesalers kept the good ones and created more of a niche. I modified my keywords to a more specific audience. Redesigned my site, giving it a cleaner more appealing look and easier to navigate. I provide incentives for customers to buy, running specials, free shipping, and provided a 30 day no question money back guarantee. I started writing product reviews giving customers reasons to buy the products, I put more product images on (a picture is worth a thousand words). This helped a great deal and my conversion rate started to go up.

websolutionkey · #15 (**permalink**) 08-23-2010, 03:37 AM

Quote:

Originally Posted by devonshire

I had the exact same problem on one of my e-commerce websites. I had failed to do a number of things which came back to bite me. 1.) I did not do adequate market research regarding my competitors. 2.) My prices were not competitive 3.) My site design was amatuerish 4.) I did not have creative content on the site to provide incentive for customers to buy 5.) I had to many types of products on the site 6.) my keywords were to general probably leading to customers not finding what they were looking for. My site was ranked number one on MSN and Yahoo for its category and 2 on Google, but no conversions. Here is what I did. I found that some of my wholsalers were actually charging me retail prices, I had added my margin. (one was charging me more than retail) I dropped these wholesalers kept the good ones and created more of a niche. I modified my keywords to a more specific audience. Redesigned my site, giving it a cleaner more appealing look and easier to navigate. I provide incentives for customers to buy, running specials, free shipping, and provided a 30 day no question money back guarantee. I started writing product reviews giving customers reasons to buy the products, I put more product images on (a picture is worth a thousand words). This helped a great deal and my conversion rate started to go up.

great advice dude!

Yes, I'v done the same to one of my clients. If you can keep your visitior in your website for 30 seconds, you can win them! Making them search for 30 seconds in your website is a designer's part, making visitor come to your page is SEO's part and makibng them buy is the content creator's part!

Writing reviews is a very good option!

craigmarsh · #16 (**permalink**) 08-26-2010, 09:37 PM

I think your website content needs improvement and also check your websites bounce rate if it is more than 50 % percentage try to decrease.

wang888 · #17 (**permalink**) 08-27-2010, 02:21 AM

What kind of products or services that you are offering? Usually price is often the main reason that you are not getting the sales. You might have your shop located right in the center of the busiest street but if you place prices too high to justify the kind of products or services you provide, you will still end up nothing.

webspider20 · #18 (**permalink**) 08-28-2010, 09:54 PM

If you are getting the traffic then you just need to make sure that you targeted the right keywords or that could be the case.

Also you might not have a very good sales page or your product might just not be what people are looking for.

DrewryMedia · #19 (**permalink**) 08-29-2010, 09:24 AM

Are you keeping your site content fresh, and including video within some of the articles or posts? I've learned that when you do so, it increases user engagement, thus, helping them to convert better and stay on the site longer. What's your site, so I can take a quick look?

Brave7 · #20 (**permalink**) 08-29-2010, 09:41 AM

Quote:

Originally Posted by Cricket

P.S. One other thing I have seen is people choosing the wrong key phrase. Meaning the site does not offer EXACTLY what the visitor was expecting when they searched for that phrase to they continue their search quickly. Have you checked how long visitors are staying on the site?

That's correct Cricket, I experienced the same problem.

- When you choose products that people are not looking for to buy or has a low frequency turn around.

- When a keyword, or key phrase is fading other the time.

I found that managing an e-commerce is like playing with a music instrument, you have to play different notes to have a melody. With an e-commerce you have to work on all elements to convert into sales.