Originally Posted by boon
If people do unethical SEO it's a risk they are taking and it's their fault. If a small business hires someone to represent their brand (yes seo is representing your brand) it's the business's responsibility to get good representatives and have a general sense of do's and don't do's in that area.
It tooks only 12 years for Google to decide to hit spam links, right?
Well you have to define unethical SEO, because what was ethical 5 years ago is unethical today. How do you know that the owners are taking risks and if is their fault when guidelines are changed and broad.
Years ago when you hired a SEO representing your new brand, you didn't have the information of today, because a lot things in SEO were allowed.
The SEO industry failed to regulate themselves by providing decent information on how to select an ethical SEO freelancer or an ethical SEO company.
Why do you think I did my SEO myself for years? I gave the SEO job to a company that completly defrauded me and at that time Google didn't advise on how to select a good SEO company.
The must is what Google does by punishing businesses for what they have done many years ago when it was allowed, that's what Penguin is about.
The business responsability is to follow the rules, when the rules changes, they must adapt and comply, now if you are punished today for what was allowed yesterday, it is just a path to destroy businesses.
Why does Google just discount what are not factors of SEO anymore, rather than be evil and destructive.