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Old 03-22-2017, 11:21 AM
snakeair snakeair is offline
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Join Date: 12-31-07
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Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!

I don't run a full fledge business but in my leadership role at work, I talk with high level people are large companies daily. I keep a bottle of Advil in my desk always. lol

Just me saying the wrong thing or not doing the proper research before getting in touch can make or break a multi-million dollar contract and of course my job.

Check out the blog post.

In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, if you can get your customers to love your product and enjoy it for the same amount of time they spend on their favorite social media platform, you have successfully retained them.

Customer Retention Rate Defined…Do The Math

Customer retention rate is a very significant KPI that can be measured using the following equation.

Customer retention rate for a certain period = ((ACE – ACN) / ECB) X 100

ACE: Total number of acquired customers by the end of the period.

ACN: Newly acquired customers during the period.
Continued at: http://www.searchenginepeople.com/bl...ntion-roi.html
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