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  #1  
Old 11-12-2017, 11:29 PM
Camila123 Camila123 is offline
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Why is online marketing increasingly preferred over offline marketing?

Why is online marketing increasingly preferred over offline marketing?
 

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Old 11-13-2017, 04:18 AM
ashwinseo ashwinseo is offline
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online marketing

Online marketing are preferred more because all people are using digital way. All mobile and system available network so online prefer more.
 
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Old 11-16-2017, 07:59 AM
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Quote:
Originally Posted by ashwinseo View Post
Online marketing are preferred more because all people are using digital way. All mobile and system available network so online prefer more.
Well, I'd say it's closer to 50-50 - give or take a percentage or two. Some sites I've frequented say preferences lean towards online purchasing, but not by much - especially large purchases (appliances, furniture, art, cars).
 
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Old 11-20-2017, 05:29 AM
Lebar.123 Lebar.123 is offline
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I'd say that online marketing has grown in the past few years because people spend more time online. For example, check your daily routines and see why online marketing has its benefits.
 
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Old 11-20-2017, 05:47 AM
lenaolsen lenaolsen is offline
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1) Can be done with use of the low budget
2) Broad audience coverage
3) It's much easier to measure
4) More accurate targeting
 
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Old 11-21-2017, 02:17 AM
Klaimy Klaimy is offline
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It is preferred because you will find n number of options and will be able to choose the exactly needed online than offline. Your time is not a barricade for any task you do online and more over the world is now more towards digital than a manual process. From purchasing to booking anything you can easily get here in simple steps getting the best discounts in all aspects. This is why people are more towards digital world than the normal.
 
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Old 11-27-2017, 02:23 AM
intajio intajio is offline
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Quote:
Originally Posted by ashwinseo View Post
Online marketing are preferred more because all people are using digital way. All mobile and system available network so online prefer more.
Online marketing is very Useful platform for very Business because today where Potential audience there online marketing and you can easily target them acc. to our needs & requirement
You can access a lot of product for our daily needs.
you also create virtual shop to your target customer.
Awareness of product is important & online marketing is play very important role .
 
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Old 11-28-2017, 01:10 AM
duttaarijit duttaarijit is offline
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For online marketing you can get visitors from all around the world for your business rather than only local visitors...
 
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Old 11-29-2017, 05:06 AM
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Development of technology and internet people addicted them. Now everyone has a mobile phone and internet access. So, all the businessmen should have to use online marketing, because they can't fight traditional marketing methods yet
 
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Old 12-01-2017, 07:01 PM
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I would say it depends on your demographic, if you want the older generations then I would imagine TV, Radio and print are better but for the younger generations then Online would be the way to go.
 
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Old 12-06-2017, 01:01 AM
smriti smriti is offline
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Online marketing is preferred because people now are open to digital technology and are friendly toward the use of social media.
 
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Old 12-11-2017, 07:15 AM
sammycloud01 sammycloud01 is offline
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Hi,

In today's market world no one showing interest in doorstep advertisement all is much interested in online marketing that is easy to choose, easy to pay and easy to delivery.
 
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Old 12-23-2017, 04:59 PM
pavani25 pavani25 is offline
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Online marketing is the best way to reach global customers from your location.
It will speed up transactions.
In this mobile friendly generation people want do almost everything from their smart phone. That is also one of the strongest reason.
 
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Old 12-24-2017, 04:24 AM
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I'll Give the 4 & 6 Score to Online and & Offline Marketing. Because I have 5-year experience and I have faced all the effects of just Online Marketing. I previously had a course homework site. And there were a lot of courses or exams guides for DeVry, Ashford, Grand Canyon. I waisted a lot of time in just online marketing. But it didn't help me to boost up my store. Then I hired a firm for Offline Marketing. So, According to me it is 40 | 60&.
 
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Old 12-25-2017, 10:04 PM
Evelyn Williams Evelyn Williams is offline
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As we live the digital Era, online marketing is preferred by many businesses. Moreover, because of widespread use of the internet the consumers as well as the brands follow the trend. It is no doubt that online marketing allows you to reach a larger audience and helps create brand awareness.

Knowing the power of online marketing, many big brands have therefore started affiliate networks and promotion of goods via online media.
 
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Old 01-02-2018, 06:17 AM
Coupsteer Coupsteer is offline
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The world is online! You can get the best of products, options as well as reviews. And if we have to try a new product we will look for reviews even before investing fewer bucks.
With easy return and exchange policies as compared to offline- what else do you need?
 
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Old 01-02-2018, 01:53 PM
janjane janjane is offline
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Because in this era we spend more time online than we spend it offline, everything in life is getting online, just search about internet if things you will find out that nowadays everything is getting connected online so we do need to go for online marketing rather than old classy offline marketing.
 
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Old 01-02-2018, 11:17 PM
Jioexam Jioexam is offline
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Mobo revolution

Nowadays almost everybody connected to internet. Smartphones playing the very vital role in it. In phone user always log in with their social media account or email id which help the advertiser to track potential customer with least cost and effective manner.So the internet is better advertisement medium as compared with others.
 
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Old 01-03-2018, 03:45 AM
unihost unihost is offline
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cheaper, faster, more efficient, larger audience, easier to target auditory, easier to calculate profit/loss, more options in terms of advertisement, flexible, etc...
 
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Old 01-04-2018, 10:43 AM
CLMB Marketing CLMB Marketing is offline
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The above posters made some really good points, but - IMHO - three of the key reasons why Online seems to be preferred are because Online is:

1. Online is still "new & cool"
2. The barriers to entry are far lower than some of the other, more traditionally "offline" advertising opportunities
3. The ability to react to initial stats and adjust your campaigns

Way, way, way back - you really only had print. Then you had radio and print. Then you had tv and radio and print. Now you have online and tv and radio and print. The fact that a business has sooooo many options for online marketing, and more coming nearly every day, keeps the online option fresh and interesting. Finally, whether or not they should, some people just like the coolness factor of the next/newest online vehicle or platform.

For anyone who has worked with print, radio, and tv advertising - the cost to get a reasonable campaign up and running can be quite high... and a lot of the investment is up front. A Superbowl TV ad can reach a LOT of people - but at what cost?

Plus, once you've locked the direction and creative for an offline campaign, not only is it more challenging to get a direct and immediate read on the campaign results, it's also much harder to make changes "on a dime" with offline programs than it can be with online programs.

But in the end, the decision between Offline, Online, or a mix of both should come down to the goals and objectives of your business and the specific campaign.
 
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