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Online Payment Processing Discussions concerning topics related to payment processing, such as merchant accounts, gateways, credit card processing options, PayPal, Google Checkout, 2Checkout, etc.

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Old 12-13-2009, 11:55 AM
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DigitalAlien DigitalAlien is offline
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3 Easy Ways to Accept Online Payment For Your Online Money Making Ebook Or Software

You have researched your niche, developed the product, written the sales copy and put up the website. Now, the big question, how are you going to accept payment?

Well, the great thing is, that if you are selling information products like eBooks or software, or some form of electronically downloadable product, processing money online and then providing your customer with the product for them to download can be setup very easily.

As with so many things on the internet, there are many ways for you to achieve the same result, but here are 3 easy ways to accept money online. They may not be the cheapest, but many people use them to make large amounts of money online, so give them a try and see whether these could be a good solution for the information products you are going to be selling off your website.

1. Clickbank.com - you may be familiar with this option, but basically, creating an account with clickbank.com will allow you to process money online from your website, using their services. They will be able to process payments via VISA, MasterCard and PayPal and will also allow your customer to see what the value of their purchase is in their own currency.

They will process the payment for you and hold it in your clickbank.com account for payment into your bank account or via cheque (see Clickbank.com for more details on terms and conditions). Once you have setup an account, you can setup your products in the products section, making sure that you provide clickbank.com with your product download or thank you page. Simply copy and paste the thank you website address or download page into the field when requested.

Clickbank.com will then provide you a purchase now link for the product that you have just created, which you then have your web master add to all the "order now" buttons or graphics on your website. This is a very straight forward website link, which would look something like this product#.yourclickbankid.pay.clickbank.net

You can test the link and money processing of your product is going to work, by setting the product you want to test to test mode in clickbank.com. The other great thing about Clickbank.com, is that you can at any time login to your online account and change the prices of products that you are selling. You can also have multiple clickbank.com accounts for various products you sell.

Your customers account if they use MasterCard of VISA for they payment, will display "Clickbank.com" on their bank statement. Remember too, that people can also pay via PayPal into your Clickbank.com account, so you get the best of both worlds so to speak.

Remember, that the advantage of clickbank.com is that you can also set this up for affiliates using clickbank.com to sell your products and services on your behalf. So you can have an army of people selling your product, with all the money from their sales and the payment to you and the affiliates being entirely managed by clickbank.com. Pretty neat for selling information products online.

2. PayPal for processing: PayPal is possibly one of the biggest and most used online payment processing services on the internet today. It is easy to setup and works in the same way as clickbank.com as far as accepting money via various payment methods and then holding this money until you are ready to transfer it to a linked bank account that you nominate. PayPal allows you to accept more payment options, including MasterCard, VISA, Discover.

Simply setup an account, if you don't have one already. You will need to verify your bank account linked to the PayPal account, to make sure that they are paying the money that is going to be owed to you, into the right account.

When you are ready to setup your products in PayPal, login and then go to the Merchant Services area. Create your product and the price you are selling it. Remember, again you want to make sure you include the thank you or download website address for your product, so that your customers' are sent there once the payment is accepted.

You will be given different types of PayPal payment buttons, that will show you how your buy now button will appear on your website. Once you have selected the button you are going to use, you can proceed.

The great thing is that PayPal will give you the exact HTML or website code to add to your website, that will display the "Buy Now" button that you selected, so there is no need for you to design this. Do this yourself or get your web master to add this code. The link to add this to your customers shopping cart is also already in the code as well. Really simple and straight forward, all you have to do is watch the money come in, and then transfer it out of PayPal once the balance has reached a certain level.

The advantage of PayPal and Clickbank.com is that the customer's financial details are never shared with you, so the security of using such big and recognised online processing systems provides some reassurance to the customer.

3. Setup your own online merchant facility: Setting up your own merchant facility with your bank and arranging a payment gateway to process online payments is another option. This is generally more costly up front than the above options, but basically your costs per transaction can be greatly reduced.

If you are going to go with this option, you will need to contact your bank to arrange a Merchant ID. You will need a payment processing gateway, of which there are many. Make sure the one you select will work with your selected bank's systems. Remember to check what currencies you will be able to process.

To make it easy and simple to sell information products, I would recommend online shopping cart systems like 1shoppingcart.com. This will allow you to setup and accept payments for information products, but more importantly provide your customer with the thank you or download website address once the transaction is complete, automating your online business.

Personally, I use a combination of the all 3 of these services as it really depends on what I am doing, the product that I am selling and the price point. These are just 3 options, but I would certainly recommend, that if you are just looking for a quick and easy solution for accepting online payments and something that can be pretty much automated, I would go with PayPal or Clickbank.com.

Last edited by HTMLBasicTutor; 01-11-2010 at 01:24 PM.
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Old 01-21-2010, 12:28 PM
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Nice article, this is the area I don't know much about, since I have been donig affiliate marketing only, I got a question, When do you use the 3rd option?
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Old 02-20-2010, 02:52 AM
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I use Share-it.com and Plimus.com

Both are good additions to the ones listed in article.

Not everyone can use Paypal as PP does not support every country.

Some do not use Clickbank because you have to pay a sign on fee
of almost $50 dollars before you can use their service.
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Old 03-11-2010, 12:23 PM
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I have three sites that accept money.

Time4Learning, the large one, has its own merchant account: the cash flow is monthly recurring billing. We also accept Paypal but only under certain conditions.

Time4Writing.com only accepts PayPal. That seems to work fine.

SpellingCity.com has a Paypal merchant account. It also works fine and the costs seem lower than on my other merchant account.

I'm trending towards doing it all on Paypal merchant accounts.
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Old 03-15-2010, 05:50 PM
ncpenn ncpenn is offline
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Originally Posted by seomore View Post
Nice article, this is the area I don't know much about, since I have been donig affiliate marketing only, I got a question, When do you use the 3rd option?
When you are processing a fairly large amount of transactions and you want more control and greater profits per transaction.

Of course, you will get more problems and headaches with that method too.
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Old 03-16-2010, 03:11 AM
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johnegood johnegood is offline
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A merchant account is definitely worth it once you are over...$50,000 a year. I picked that number a little arbitrarily.

Anybody want to quantify the costs and hassle of setting up a merchant account and wnat to show at what level it becomes a smart investment?
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Old 05-02-2010, 01:09 PM
legitebiz legitebiz is offline
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Paypal is the easiest way and it has worked for me so far, however, Clickbank might be a better choice depending on the size and type of project.

Fore example, if you are selling an e-book related to online business opportunities you might run into trouble with Paypal as their policies do not allow payments for this type of products to be processed through their system.

Also, if it is a well planed project that you think will attract attention from affiliates it might be worth paying Clickbank's fee and have your e-book there.
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Old 05-02-2010, 07:48 PM
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johnegood johnegood is offline
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Frankly, this is the first time that I've heard about Clickbank. Is it a real major player on the scale of Paypal ?
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Old 05-02-2010, 09:43 PM
snakeair snakeair is offline
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Originally Posted by johnegood View Post
Frankly, this is the first time that I've heard about Clickbank. Is it a real major player on the scale of Paypal ?
Clickbank is not as good ad Paypal is. People use Clickbank as an additional payment processor rather then use the standard PayPal in which most business owners use. Clickbank is big and i can't believe you never heard about them or even stumbled upon there website. I'd suggest you browse around Clickbank and read there website to learn more about them. Paypal is way better because of all the features they provide and i just like how there dispute policy works.

As an affiliate marketer, i mainly promote Clickbank products. I used to be a vendor on there but just promote products as an affiliate of Clickbank.

http://www.clickbank.com/help/en/ <-- this link will give you a lot of information about clickbank.

You can also check out our affiliate marketing section here on V7N forum for some threads about Clickbank.

Last edited by snakeair; 05-02-2010 at 09:47 PM.
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