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Old 09-15-2014, 04:59 PM
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Why Apple Pay will succeed

Anyone have there own opinion?

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Last week, I wrote about the biggest lesson that other companies should learn from Apple Pay, the new mobile payments platform that Tim Cook and company recently launched. Namely, if you focus on the customer, the results will follow. Simplicity and ease of use are the names of the game here.

To take a look at just what Apple has done, I talked with Mung Ki Woo, Group Executive of Mobile at MasterCard, one of the world's largest credit card payment networks and a launch partner for Apple Pay.

But first, let's take a look at how Apple Pay works.

When a credit card (or debit card with Visa or MasterCard logo) purchase is made at a retailer, three outside companies are involved in the transaction outside of the consumer and the store.
Continued at: http://www.techrepublic.com/article/...-will-succeed/
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