This is BIG for ISPs. Most of them will want a piece of this because it's lucrative.
Only the companies with morals (oxymoron, I know) and respect for their customers (above potential profits) will be staying away from this.
Don't wait until your ISP decides to "begin testing" this technology.
Call them today. Write them today.
Tell them you want your internet content unmonitored and unaltered.
I see a major backlash against this from a customer perspective, but if big payoffs accrue, the backlash may not matter. Anything that makes someone loads of bucks, and doesn't maim or kill anyone, will inexorably invade.
TV and the web will merge someday, but hopefully a small hole of the "neutral" days will remain. Hopefully.
Agreed, but it won't make a difference.
I'm sure there will be lawsuits-a-plenty.
But the bottom line is that the customers being served ads are customers of the ISP, not Google.
Agreed, but it won't make a difference.
I'm sure there will be lawsuits-a-plenty.
But the bottom line is that the customers being served ads are customers of the ISP, not Google.
I see, so if Google puts up a fuss, ISP may just invade somebody elses page until they achieve success, short of any laws to the contrary being passed in the mean time?
The ISP may not even flinch, continuing to serve ads or whatever right on Google's page, along with every other page on the internet.
They will probably try to argue that they can serve whatever content they want.
The ISP may not even flinch, continuing to serve ads or whatever right on Google's page, along with every other page on the internet.
They will probably try to argue that they can serve whatever content they want.
I wonder how much leverage a TOS would possess in a case like this.
I wonder how much leverage a TOS would possess in a case like this.
I don't think a TOS would even come into play, Atom.
The TOS is only put in place to spell out their total domination of all things related to their business.
The TOS can, and usually is, changed at will to suit the owner of it.
But the application of the TOS must come from some authority if it is to be enforcable.
That's where I think the battle ground will be.
Does an ISP have the authority to alter the content that it delivers?
Google is already fighting it. This was their response:
Quote:
“We are concerned about these reports. As a general principle, we believe that maintaining the Internet as a neutral platform means that carriers shouldn’t be able to interfere with web content without users’ permission. We are in the process of contacting the relevant parties to bring this to a quick resolution.”
If my ISP ever did this, I'd drop them. They could just as easily send an email, rather than ruining one's web experience.
Within the past week or two. I actually wrote about this story at Search Engine Journal last week.... that's why I remembered their response.
Great find Julie for that response....i know google will react on this issue....if the time has time and we said goodbye to internet, we're also saying goodbye to google...
With Rogers being the ISP testing this, the obvious comparison will be to TV cable companies.
I'll bet your cable company already inserts it's own ads into your stream.
Say Goodbye To The Internet As We Know It
